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FRANKFURT – Using a fascinating “late-night present” setting, the Future Meeting Space (FMS) innovation community offered the important thing findings from its newest analysis part, which was concluded in 2023. Headlined “Creating Meaningful Events in Challenging Times”, the analysis challenge centered on growing modern occasion parts that ship a long-lasting influence and real which means for attendees. The full analysis report is now accessible for obtain freed from cost, and the recording of the livestream from Frankfurt will even be made accessible shortly. Future Meeting Space was initiated nearly ten years in the past by the GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO.
While enterprise occasions are efficient and versatile platforms for data sharing and networking, they’re, nonetheless, in want of readjustment, given the multitude of worldwide challenges and transformation processes we’re confronted with. When individuals resolve to attend an occasion they count on some added worth from it, comparable to getting new insights, memorable experiences, being impressed or a particular private expertise. In a nutshell, occasions want to go away a constructive lasting impression.
“The way forward for enterprise occasions is filled with potential. In explicit, the continued fast growth of AI and the steps taken to make our trade extra sustainable are taking enterprise occasions to new ranges,” says Matthias Schultze, Managing Director of the GCB. “The German enterprise occasion group is driving this growth with experience and creativity, which contributes to securing worthwhile shares for Germany as a gathering vacation spot in a dynamic worldwide competitors.”
While the analysis outcomes have been offered by the GCB and Fraunhofer IAO as lead analysis companions, the FMS crew had additionally invited two skilled friends to affix them for the occasion which was dwell streamed from the “memox” assembly area in Frankfurt on 22 January: Zoe Nogai, skilled for Gen Z and New Work, and Tanja Bauer-Glück, skilled for management and variety, highlighted the sensible implications of the analysis challenge’s key findings and supplied context from their respective views.
Effective Use of Event Elements
The FMS 2023 analysis recognized 5 key occasion classes, i.e., “Knowledge Gain”, “Community Building”, “Bridging Gaps”, “Providing Inspiration” and “Emotional Experiences”. They all signify elementary occasion goals and allow organisers to establish their very own particular objectives. In addition, the massive variety of occasion parts assessed by the FMS crew, that are assigned to the occasion classes, present sensible orientation and steerage for the organisation and implementation of significant occasions. “The time period ‘significant’ refers to creating occasions with which means and function, a long-lasting influence and constructive experiences for the attendees,” explains Dr Stefan Rief, Head of Organisational Development and Work Design Research Unit at Fraunhofer IAO. “Ultimately, the intention behind all that is to have a constructive influence on each the attendees and society as a complete.”
Preview: 2024 Research Phase
With the 2024 subject “Emerging Opportunities, Persisting Classics, Fading Models: Business Events in a Transformative Era”, the transformation of enterprise occasions will proceed to be the main focus of the continued utilized analysis efforts of the FMS innovation community. The GCB and Fraunhofer IAO, along with their companions, will establish which processes, services within the enterprise occasions ecosystem will stay, disappear and newly emerge sooner or later.
The goal of this explorative analysis is to establish alternatives for all stakeholders alongside the client journey of enterprise occasions at an early stage and allow organisers and occasion service suppliers alike to make well-informed, data-driven choices.
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