You’re Invited To An On-Demand: Decoding Oikos’ ‘Forkable’ Look

Go behind the scenes of reinventing OIKOS, an iconic yogurt model. Learn how we broke the foundations of conventional consumer and company relationships, redefined the design course of, and created an entire new model world for OIKOS — to point out that healthful and good-for-you doesn’t must be boring. From the actual deal on how we rallied our “interior mavericks” to launching throughout a worldwide pandemic, we created the house to dig in and crack open a juicy problem. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new strategy and what they realized alongside the best way.

In this session you may take away

1. How to efficiently mix your model & company groups with real-life suggestions and recommendation
2. How to seamlessly meld technique and design to create high-impact inventive
3. How to create design ideas for a “model world” that may stay throughout the model expertise