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You Didn’t Learn This In Basic Training: Hotel Tango Releases Marshmallow Flavored Bourbon


Despite solely lasting a bit of over three months, summer time is a mindset. As the times tick by, they may get shorter and cooler, however the season’s freedom and ease could be an internally-eternal philosophy and a cause why manufacturers like to preserve summer time’s magic alive year-round.

While it was launched this previous summer time, Hotel Tango’s Shmallow, a toasted marshmallow bourbon, is a beverage evocative of the season’s spirit that additionally simply so occurs to really feel acceptable year-round. 

As a veteran-owned model, Hotel Tango Distillery crafts all its spirits with the identical depth its founder realized whereas within the Marines. The Unofficial Series honors the pursuit of excellence that defines the model whereas tapping into the unofficial facet of the navy by way of patriotic-inspired imagery corresponding to bomber artwork and tattoos. 

The packaging, designed by Young & Laramore, is in tune with the model’s intensive vary of merchandise. But this specific launch faucets into the playful nature of the beverage, showcasing an illustration of a cat lighting a cigar by a toasting marshmallow flame. Beyond the enjoyable illustrations, the typography and muted shade palette are in keeping with the remainder of the model’s providing, making this particular launch really feel in tune with the Tango’s burly ethos, even with a marshmallow-centric bourbon. 

“The coronary heart of Hotel Tango is the craft and self-discipline we carry to all our spirits. But we undoubtedly have a playful facet that leads us to attempt issues like, say, a toasted marshmallow bourbon,” stated Travis Barnes, founder and CEO at Hotel Tango Distillery. “The new Shmallow packaging does an excellent job of capturing the whole lot that makes us—and this spirit—distinctive.”

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The 60-proof Shmallow bourbon is out there on-line on the Hotel Tango web site and choose retailers nationwide for a prompt retail worth of $24.99 per 750ml bottle.

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