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But with Logan Paul being Logan Paul, he wouldn’t let his doable professional wrestling swan track finish with out making some social media content material and plugging his beverage enterprise Prime.
Serenaded by 70,000 booing followers in SoFi Stadium, Paul was accompanied by none aside from his enterprise accomplice and fellow influencer KSI, secretly dressed as a bottle of Prime for his match in opposition to Seth Rollins. Thankfully, for Prime AND packaging nerds, the bottle featured prominently within the combat. After unmasking (un-Priming?) hiself, KSI turned a part of the motion, as he tried to document a TikTok of Paul on the point of leap from the highest rope onto Rollins. However, on the final second, Rollins pulled a distracted KSI onto the desk, making him the recipient of Paul’s frog splash.
Product placement is nothing new at WWE pay-per-view occasions, a lot to the chagrin of followers which have to take a seat via horrible ideas indifferently carried out by WWE expertise just like the notorious “zombie lumberjack match” on-air promotion for the Netflix film Army of the Dead.
It’s straightforward to hate Logan Paul, as there are plenty of reasons. Still, his promotion of Prime at WrestleMania 39 was a savvy transfer for the controversial influencer. Not solely is professional wrestling fashionable among the many younger males that drive Prime’s gross sales (and eBay resellers), nevertheless it’s additionally a massively seen occasion. According to WWE, WrestleMania generated over 500 million views, and 11 million hours of video had been consumed over the occasion’s two days. For the most-hyped beverage of the previous 12 months, it is one more stage with loads of eyeballs on it that is ripe for exploiting (er, influencing).
However, don’t let that novelty distract you from the truth that in nineteen ninety-eight, The Undertaker threw Mankind off Hell In A Cell, and he plummeted sixteen toes via an announcer’s desk.
