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Increasingly thought to be ‘tasting dangerous’ or being ‘unhealthy’, the vitality drink class had change into one dimensional. Time for a change, enter yerba mate. Aiding focus, psychological acuity and tasting approach higher, the natural tea yerba mate offers a sustained pure vitality kick with out the crash. Yerba mate takes centre stage for a brand new vitality drink model created by Our Revolution for drinks producer Bickford’s Group.
Our Revolution we’re engaged to create the model technique, model identification, packaging design and different supporting communications. The staff referred to as the model Yerbi, as a strategy to put ingredient centric context into the identify while additionally coining a singular time period. They pushed class conventions to create a lighter, brighter model that communicates an lively carry by a mascot hand pointing up the can, changing into the signature model asset for Yerbi. Feeling optimistic, inclusive and providing a refreshing different to the standard potent neon greens and black cans in vitality drinks – the intention of the design is to problem the latent arduous core vitality drinks we’re used to seeing.
Our Revolution devised a inventive communications to introduce Yerbi to the world. From their model technique and disruptive tone of voice, the marketing campaign focuses on educating customers about the advantages of Yerbi as a more healthy different, while additionally injecting some tongue-in-cheek jabs at conventional vitality drinks.
