Yas Island introduces a brand new anthem this summer time

Building on final 12 months’s profitable throwback marketing campaign ‘Stayin’ On Yas’, Yas Island, Abu Dhabi’s premier leisure and leisure hub has launched yet one more fascinating marketing campaign titled ‘Yas Yas Baby’ in an built-in roll-out impressed by the award-winning 90’s hit single, ‘Ice Ice Baby’. Celebrating the countless experiences obtainable on the vacation spot, the thrilling new marketing campaign calls on holidaymakers to ‘break like they imply it’ on the world-class vacation spot. From record-breaking theme parks and a racing circuit, to procuring, eating, {golfing} and luxurious lodges – Yas Island has all of it.

Styled within the format of a music video, the energetic new marketing campaign incorporates a group of energetic b-boys and b-girls dancing their approach throughout iconic points of interest on Yas Island, together with Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World™ Abu Dhabi in addition to procuring haven-Yas Mall, the long-lasting W Abu Dhabi Yas Island, Yas Marina Circuit and Yas Bay Waterfront.

With its 2021 Bee Gees-inspired music video reaching over 9 million folks and garnering nearly seven million views in its first week, the vacation spot’s newest 90’s-inspired music video is about to go even greater because it showcases what enjoyable holidays ought to appear like and gives an entertaining journey with enjoyable lyrics.

Liam Findlay, CEO of Experience Hub, the commerce and promotion arm of Yas Island and a subsidiary of Miral stated, “We are very excited to place a Yas Island spin on the long-lasting 90’s hit and switch it into this 12 months’s snappy summer time staycation anthem. We imagine the facility of music has an emotional and intrinsic resonance with folks and ‘Yas Yas Baby’ is a continuation of the vacation spot’s musical journey, highlighting Yas Island’s vitality by way of its enjoyable rewritten lyrics. We are trying ahead to seeing everybody singing and dancing alongside to this superior tackle a traditional tune.”

Viewers can watch ‘Yas Yas Baby’ on the vacation spot’s social media pages: Facebook, Instagram and YouTube

For extra info, please go to: www.yasisland.com