Artisan ice cream model, Xelat, labored with Spain-based Brandsummit Studio to create a packaging design that leaves conventional ice cream packaging behind. The daring colours and even bolder typography make an artisanal expertise, exquisitely reflecting the creamy, scrumptious dessert. There’s nothing boring about ice cream, and Xelat’s packaging system beautifully echoes this sentiment.
We don’t care! A phrase that expresses an eccentric, daring and out of the principles persona, gave rise to the creation of Xelat’s branding. A brand new model of ice cream that needed to exhibit all its expertise within the manufacture of artisan ice cream, whereas leaving the normal and cozy sector. A aim that was achieved with forceful color contrasts, spectacular lettering and customized illustrations, particularly to carry to life Xelat’s mascot, his beloved Xehuahua.