Wines of Georgia Announces Partnership and Promotion with SevenFifty for the Month of July

“One of our main targets is to introduce Georgian wines to a wider viewers and proceed the expansion within the US. This SevenFifty promotion will convey optimistic consideration to and curiosity in Georgian wines from high wine consumers within the US.” – Tamar Metreveli, Head of Marketing and PR for Wines of Georgia

Wines of Georgia, the group that represents and promotes the wines of the nation of Georgia and financed by the National Wine Agency of Georgia, which is a authorized entity beneath the Ministry of Environmental Protection and Agriculture of Georgia, and the nation’s wineries, is worked up to announce, as a part of the 2022 US marketing campaign, an upcoming partnership with SevenFifty, the net market and platform that connects the beverage alcohol business, for the month of July, 2022.

The month-long activation with SevenFifty is aimed toward selling consciousness and gross sales of Georgian wines. The “Wines of Georgia Takeover” program will embody a Wines of Georgia touchdown web page with hyperlinks to articles on SevenFifty Daily, web sites, steered search classes, product lists, and downloadable collateral, with anticipated outreach of over 200,000+ consumers per week. With the objective of encouraging further gross sales and new placements of Georgian wines, the SevenFifty promotion will even embody a money incentive prize program for brand new orders positioned from the customized SevenFifty record.

SevenFifty connects importers, producers, distributors, and retail and restaurant consumers. Over 50,000 suppliers and 80,000 consumers make the most of the SevenFifty commerce platform to conduct enterprise and acquire data in over 49 US states. SevenFifty Daily is the corresponding on-line journal in regards to the enterprise and tradition of the beverage alcohol business.

“We are excited for the upcoming Wines of Georgia promotion with SevenFifty,” famous Tamar Metreveli, Head of Marketing and PR for Wines of Georgia. “One of our main targets of this 12 months’s marketing campaign is to introduce Georgian wines to a wider viewers and proceed the expansion of Georgian wine within the United States, a key export marketplace for us, with nice potential. This promotion will convey optimistic consideration to and curiosity in Georgian wines from high wine consumers within the US.”

Georgia is acknowledged because the birthplace of wine, with winemaking relationship again 8,000 years. Home to greater than 500 indigenous grape varieties, Georgia has almost 55,000 hectares (almost 136,000 acres) of vineyards, with 55% planted to white varieties and 45% to purple, with the bulk planted within the Kakheti area in japanese Georgia. The two most outstanding grape varieties are Rkatsiteli (white) and Saperavi (purple). Wine is produced utilizing each conventional Georgian varieties and strategies in qvevri (giant clay vessels), in addition to European varieties and winemaking strategies.

One of the targets of the July promotion is growing consciousness and gross sales of Georgian white and amber wines via the SevenFifty market search. Rkatsiteli, a local Georgian selection, is a significant element within the nation’s white and amber wines.

“Rkatsiteli is an historical grape that’s Georgian via and thru,” notes Christy Canterbury, MW and Wines of Georgia Campaign Ambassador. “It is impressively versatile. It might be made in worldwide or qvevri kinds, utilized in varietal or in blended wines, and even be made into brandy or used as a desk grape.”

Rkatsiteli is the main white grape selection in Georgia, comprising 43% of all winery plantings throughout 20,000 hectares. It is native to Kakheti in japanese Georgia and is cultivated all through the province, in addition to in Kartli. Rkatsiteli is favored by growers as a result of it’s adaptable to website and might obtain comparatively excessive sugars whereas retaining its acidity. It is arguably most expressive when grown within the northwestern a part of the Alazani Valley within the Akhmeta-Ikalto zone, within the villages of Kondoli, Tsinandali, Kisiskhevi, Vazisubani and Mukuzani.

Rkatsiteli is produced via each conventional and European vinification strategies, and is the principal grape in most Kakhetian white wines. Because Rkatsiteli has comparatively quiet aromatics, it’s usually blended with 15-20% Mtsvane Kakhuri so as to add high-toned aromatics and softness. When vinified within the European model, Rkatsiteli presents refined floral aromas with notes of citrus, quince, and apple. If vinified in qvevri, the wine usually is extra highly effective, reasonably tannic, with crisp acidity; the oxidative dealing with elicits flavors of honey, dried orange peel, spices, apricot and different stone fruits. Rkatsiteli is predominantly vinified in a dry model, however additionally it is a core grape selection within the PDO Kardenakhi, a fortified wine, and is appropriate for all kinds of wine.

Mamuka Tsereteli, founding father of Georgian Wine House, a high importer of Georgian wines based mostly within the Washington DC-area, sees how useful a collaborative effort between importers is in rising client consciousness round Georgian wine, and thus, growing gross sales. He is wanting ahead to the SevenFifty partnership and its potentialities. “It’s vital that we develop Georgian wine as a class. We must have sufficient importers bringing in high-quality wines to ascertain Georgia as an fascinating place to find. When wine lovers are in a position to enter shops, ask for Georgian wines, and have an excellent choice from totally different producers, this must be our goal.”

About Wines of Georgia –

Wines of Georgia is a promotional marketing campaign financed by the National Wine Agency of Georgia and wineries to teach the US wine commerce and basic public in regards to the historical past, tradition, high quality and common enchantment of Georgian wines and the nation’s qvevri winemaking custom.

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