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Widarto Impact Highlights Humanity In Freshleaf Redesign


Tea is likely one of the oldest and most consumed drinks on the planet. In broadest phrases, tea is a brewed mix of dried spices, herbs, and leaves, opening up the opportunity of limitless selection. As an historical beverage with easy preparation, tea has an inherent connection to humanity and tradition.

Indian startup tea model Freshleaf not too long ago labored with company Widarto Impact to refresh its branding and packaging to make a extra emotional bond via a enjoyable, premium visible identification.

Widarto Impact changed the technology-inspired brand with a wordmark with extra weight and natural shapes. The new inexperienced shade evokes a connection between individuals and nature via tea.

Editorial photograph

The refreshed packaging does away with a grid format on the entrance, changing it with playful, approachable illustrations that resonate with shoppers and create extra model consciousness for a tea firm that wasn’t beforehand touchdown. The tea components and flavors encourage shade palettes and graphics, whereas the packaging system’s prime third makes use of a black bar with the Freshleaf brand in inexperienced throughout the entrance of all of the containers. Additionally, the textured materials for the containers lends a premium contact to Freshleaf’s packaging.

Editorial photograph
Editorial photograph
Editorial photograph

Overall, Widarto Impact softens Freshleaf’s identification and provides a component of affability that hopes to encourage buyer loyalty.

Editorial photograph

Images courtesy of Widarto Impact.

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