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We’ve tracked Elon Musk’s Twitter reversals so that you don’t must


Since Elon Musk first offered to buy Twitter this spring, it seems that the billionaire has had a really exhausting time deciding simply what to do with it. It appears as if each time he makes a grand pronouncement concerning the social media platform, he finally ends up strolling it again. He’s modified his thoughts on the whole lot from shopping for Twitter within the first place to what colour its signature verify marks needs to be, and he’s accomplished so in a spectacularly public method. Workers on the social media platform — those that are left after massive layoffs — are reportedly pulling 20-hour days to observe Musk’s ever-changing whims. He’s flip-flopped on so many issues, it’s powerful to maintain observe. Here’s a operating checklist. Stay tuned for extra.

Flip-flop: Buying Twitter
How lengthy earlier than he modified his thoughts: Three months (from bid to formally making an attempt to get out of the bid)
What occurred: After months of shopping for up Twitter inventory, Musk put in an unsolicited bid to purchase Twitter in April for $43 billion or $54.20 a share, which the corporate accepted later that month. However, straight away, Musk started hemming and hawing concerning the deal. He formally tried to get out of it in July by saying the corporate misrepresented the variety of bots on the platform. But confronted with a doubtlessly grueling trial, which might have uncovered a variety of his private communication and which he wasn’t assured to win, Musk agreed to undergo with the deal in October, three months after he tried to rescind it and 6 months after he sought to purchase it within the first place.

Mini flip-flop: When Musk turned its largest shareholder, Twitter requested him to affix its board of administrators, a proposal he accepted then declined a couple of days later.

Flip-flop: Adding checkmarks to Twitter Blue
How lengthy earlier than he modified his thoughts: Two days (from launch to suspension)
What occurred: Musk had been speaking about upgrading Twitter Blue — a premium model of the app — since he purchased Twitter in October, making it his first product precedence after taking on. His concept was to let anybody who needs one purchase a blue verify mark, which is a badge on the Twitter profiles of public figures (like celebrities, journalists, and politicians) indicating that the individual is who they are saying they’re. This upset a variety of already blue-checked folks, together with creator Stephen King of all folks, who Musk publicly tried to barter with over worth — taking place from $20 to $8 a month. These new verify marks, not like the free ones that notable figures had pre-Musk, don’t verify identity, simply that somebody has $8 to spare every month, which suggests anybody paying might faux to be another person.

The firm rolled check marks into the upgraded Twitter Blue feature on iOS on Wednesday, November 9. As many anticipated, chaos ensued. Fake however verified accounts popped up in every single place, from pharmaceutical big Ely Lilly (which falsely claimed insulin was free), to Florida governor Ron DeSantis (which known as Trump a “little bitch”) to Jesus, who may be very humorous and isn’t truly a parody danger. Some of those offending posts stayed up for hours.

By Friday, November 11, the corporate has reportedly suspended the launch of Twitter Blue “to assist deal with impersonation points.”

It’s additionally not clear but if truly verified individuals who beforehand had checks will get to maintain these checks.

Flip-flop: Gray checkmarks
How lengthy earlier than he modified his thoughts: Less than a day (from rollout to disappearing)
What occurred: On the morning of Wednesday, November 9, Twitter started rolling out grey verify marks for sure celebrities and publishers. People had nervous that it could be tough to tell apart between those that had blue verify marks as a result of they have been public figures and those that have been simply paying for the blue verify, and the grey checks have been apparently the answer. Hours later, the gray checks disappeared. Musk, in Musk style, tweeted the information as a response to somebody questioning the place their grey verify had gone, saying, “I simply killed it.”

One day later, the grey checks have been again, this time just for advertisers.

Flip-flop: Firing Twitter workers
How lengthy earlier than he modified his thoughts: Two days (from firing to calling some again)
What occurred: Musk started huge layoffs in the course of the night time on Thursday, November 3, and by Friday half the corporate — roughly 3,700 staff — had been fired. By Saturday, Platformer’s Casey Newton reported the corporate had begun asking a few of these staff to return again. Bloomberg later reported dozens of laid-off employees have been requested to return. Apparently the layoffs have been so monumental and haphazard, folks had been laid off by mistake.

Flip-flop: Parody accounts
How lengthy earlier than he modified his thoughts: About every week (from “comedy!” to “it’s not humorous if you make enjoyable of me”)
What occurred: When Musk bought Twitter, he tweeted “comedy is now authorized on Twitter.” Apparently, he doesn’t take into account parody to be comedy. After quite a few accounts spoofed Musk by altering their show names to “Elon Musk” and utilizing his profile image, Musk stated accounts could be suspended in the event that they parodied one other with out specifying they have been a parody. That led to the suspension of quite a few accounts, together with that of celebrities like Kathy Griffin, Sarah Silverman, and Rich Sommer from Mad Men.

When Twitter rolled out Blue and parody accounts might now be verified, Musk made the parody pointers stronger, asking parody accounts to checklist that they’re parody of their account identify and their bio. For a time, these verified underneath Twitter’s legacy coverage have been unable to vary their show names, leaving folks like Doja Cat stuck with “christmas.” As The Verge pointed out, this made it very exhausting to mark one’s account as a parody. (Musk has since fastened the problem and Doja Cat’s show identify is at present “fart.”)

Flip-flop: Not turning Twitter right into a “free-for-all hellscape”
How lengthy earlier than he modified his thoughts: A number of hours (from tweet to delete)
What occurred: Just a couple of days after Musk took over Twitter and reassured advertisers he wouldn’t flip Twitter right into a “free-for-all hellscape,” he determined it could be a great time to start out spreading some misinformation firsthand.

Musk replied to a tweet by Hillary Clinton condemning Republicans for spreading conspiracy theories after a violent assault on Paul Pelosi, the husband of Democratic Speaker of the House Nancy Pelosi. Musk, taking a “just-asking-questions” angle, wrote that “there’s a tiny risk there is perhaps extra to this story” and linked to an article by an outlet identified for spreading pretend information. It claimed, with out proof, that Pelosi was drunk on the time of the assault and “in a dispute with a male prostitute.”

After going through rapid widespread backlash by everybody from Jimmy Kimmel to the VP of the Anti-Defamation League, Musk deleted the tweet in only a few hours.

Musk’s fixed flip-flopping is undermining the virtually legendary aura surrounding the billionaire, usually thought-about a visionary innovator and businessman. Twitter isn’t the identical as launching rockets into area or creating an electrical automotive firm, however that doesn’t imply it’s not difficult. Watching his fumbling at Twitter play out on a worldwide stage reveals that Musk was significantly better at trolling Twitter when he didn’t personal the place.



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