Web3 is Coming to the Mainstream in Japan

Digital Entertainment Asset (DEA) co-founders and co-CEOS Kozo Yamada (left) and Naohito Yoshida (proper) seal their enterprise alliance with TV Tokyo Corporation President and Representative Director Ichiro Ishikawa (centre).

Web3 — the catchall time period for decentralized web companies, together with cryptocurrencies, blockchains and NFTs — has taken the finance and tech world by storm, however elsewhere it’s nonetheless very a lot underground. Granted, artwork NFTs (or PFPs) held its attract for many of 2021 and the higher a part of 2022, when the NFT market grew to US$25 billion in buying and selling quantity. This tempo continued into 2021, however has considerably misplaced momentum since May of this 12 months. DappRadar information exhibits that volumes have dropped to about US$700 million in October, in comparison with the highs of 2021-end and 2022-start.

However, one sector of the NFT ecosystem has continued to see traction from its beginnings until now. The killer use case of Web3 is NFT video games, typically known as “GameFi” (sport finance) by these within the know. These video games permit gamers to earn tangible NFT property by means of gameplay, which they will then promote for a revenue in the marketplace.

A sport display screen from Graffiti Racer, a racing/coloring sport wherein gamers coloration NFT sport characters after which race them to earn DEP tokens.

While not but mainstream, “Play and Earn” NFT video games that reward gamers for his or her time are rising more and more in style in lots of international locations, particularly within the japanese hemisphere of the globe. According to a 2022 NFT gaming statistics report printed by, India leads the GameFi world with 33.8 per cent of survey respondents having performed an NFT sport. Hong Kong, the UAE, the Philippines and Vietnam comply with within the high 5 spots. Furthermore, over 10 per cent of respondents from Southeast Asia, South America and Africa mentioned they have been planning to check out NFT gaming within the close to future.

In Japan, the place TV nonetheless reigns supreme, main tv station TV Tokyo is taking steps to advertise Web3 content material — together with NFT video games — to the mainstream viewers. They have partnered with a Singapore-based GameFi firm, Digital Entertainment Asset (DEA), operator of the PlayMining NFT gaming and metaverse leisure platform, to collaborate on the creation of Web3-related instructional content material.

Menya Dragon Ramen, a Play-to-Earn NFT sport on the PlayMining gaming platform.

“Cryptocurrency and Web3 sadly have a nasty picture as being unsafe and related to scams. We purpose to alter that,” mentioned DEA co-founder and co-CEO Kozo Yamada. “Through our enterprise alliance with TV Tokyo, we’ll promote the various benefits of Web3 know-how by creating unbiased instructional tv content material that highlights Web3’s nice potential with precise case research of improvements with different business leaders.”

TV Tokyo, a Nikkei Inc. subsidiary firm, specialises in in style Japanese animation, amongst different content material. TV Tokyo President and Representative Director Ichiro Ishikawa mentioned that the Web3 partnership would allow TV Tokyo to make content material that’s helpful for all and break by means of into new enterprise sectors.

DEA has additionally just lately signed an MOU for a separate collaborative Web3 partnership with world web companies large Rakuten Group. Notably, Rakuten was an early mover in Web3 — they function the Rakuten NFT market and Rakuten Wallet crypto buying and selling trade. Their partnership with DEA will result in collaboration on synergies between the 2 firms to boost their companies.

Game screens from Menya Dragon Ramen, a cell RPG/simulation sport wherein gamers function a ramen store and harvest substances from monsters they defeat in dungeons.

In addition, DEA obtained a minority funding from Rakuten Capital. Hiroshi Takasawa, President of Rakuten Capital, pointed to DEA’s confirmed monitor document within the Web3 area and skilled administration workforce as prime drivers for the funding.

DEA co-CEO Yamada, who began his profession as a tv producer at TV Tokyo for 15 years, can be an influencer within the Japanese NFT house. He operates the “NFTv” Youtube channel and “NFT navi” net media, and is the creator of the NFT Awards. He co-founded DEA in 2018 with online game manufacturing veteran Naohito Yoshida, a serial entrepreneur who beforehand IPO’d three firms.

DEA’s PlayMining platform has its personal token, DEAPcoin ($DEP), which was the primary Play-to-Earn token formally authorised by Japan’s Financial Service Agency. DEP might be earned by taking part in PlayMining’s rising catalogue of informal NFT video games — present titles embody Job Tribes, Cookin’ Burger, Menya Dragon Ramen and Graffiti Racer — and spent within the PlayMining NFT market. Many NFTs on the market can be utilized straight within the video games, and the market additionally options premium collectible NFTs from well-known artists within the Japanese anime and online game industries. A metaverse initiative can be in growth for the platform.

While sport builders historically lose loads of worth to middlemen, Web3 helps them retain it.

DEA pays out royalties to creators on PlayMining NFT, and helps with IP monetisation for third-party studios who launch NFT video games on the PlayMining platform. 

A promotional display screen for Graffiti Racer, a Play-and-Earn NFT sport on the PlayMining gaming platform.

“There is loads of potential throughout the Web3 business,” Yamada mentioned. “Innovations in digital asset possession and interoperability will entice mainstream customers. For occasion, for scholarship fashions in Play-and-Earn, in-game gadgets within the type of NFT property are rented to new gamers (‘students’) in order that upfront NFT prices should not a barrier to sport entry. This helps to convey loads of non-gamers into Web3 gaming.”

“With interoperability, in-game NFT property might be moved throughout completely different video games working on the identical blockchain and doubtlessly even to different blockchains sooner or later,” he added. “This means we are able to use the identical sport gadgets or your favorite characters in a number of sport worlds. Gamers will perceive the worth of interoperability naturally as a result of they spend hours levelling up their characters in video games. Being capable of personal in-game characters as an interoperable digital asset opens up a complete new potential for rewards and new types of leisure!”

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