Marriott Global has struck a deal to open a 120-key W Lodge-branded assets close to a few of Florence’s maximum iconic landmarks, together with the Ponte Vecchio and the Duomo.
Lately anticipated to open in 2023, W Florence goals to grow to be a humming new Florentine social hub.
A mirrored image of town
Marriott Global has signed an settlement with Progetto Majestic that paves the best way for the advance of W Florence. This lodge will host visitors in a primary location close to the Ponte Vecchio and the Duomo, steps from town’s across the world famend arts and eating scene, in addition to the distinguished By way of Tornabuoni buying groceries side road.
“Florence is famed for its hobby for tradition and magnificence, and due to this fact an ideal vacation spot for the W Accommodations logo,” stated Candice D’Cruz, vp of Luxurious Manufacturers in Europe, Heart East and Africa for Marriott Global. “With its lively areas, daring design, cutting edge programming and iconic ‘No matter / Each time’ carrier, W Florence will upload its distinct tackle fashionable, social luxurious to town’s hospitality scene.”
Gianleo Bosticco, senior director of construction in Italy for Marriott Global, added: “Florence is a dynamic, awe-inspiring town and we’re extremely joyful to collaborate with Progetto Majestic to convey W Accommodations to town. This key signing underscores the expansion of our luxurious portfolio throughout Italy and ambitious call for for the W logo.”
A colourful social vacation spot
The coming near near lodge is predicted to include 120 guestrooms, together with 20 suites and the Excessive WOW Suite, which is W Accommodations’ take at the presidential suite. Facilities throughout the thrilling new assets will come with a ground-floor W Front room and Residing Room, which might be to seamlessly mix in round a central in part lined courtyard.
“We’re very excited to have signed this luxurious way of life lodge that might be a spotlight within the town of Florence,” stated Roberto Puccini, CEO of Progetto Majestic. “The development itself is a historic landmark, being the primary of simplest two fashionable buildings constructed throughout its generation, making the trendsetting W Accommodations logo the easiest fit.
“W Accommodations include the historical past of every location but upload an sudden, thought-provoking enjoy which can make this lodge a brand new glamorous, socially pushed vacation spot.”
The W Accommodations logo is about to make its debut in Italy with the fall 2021 opening of W Rome, forward of arriving in Florence in 2023.