Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is happy to announce our participation within the prestigious World Travel Market London 2023 (WTM London) from November sixth to November eighth, 2023 at ExCel London. MMPRC is showcasing the Sunny Side of Life at this influential occasion alongside 181 representatives from 92 distinguished business companions within the Maldives tourism sector. The Maldivian delegation at WTM London is led by the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed.
WTM London is among the main world platforms for the journey business, bringing collectively business professionals from all over the world to facilitate vital enterprise offers and networking alternatives. With an intensive world attain and a dedication to creating high quality connections, WTM London has been an instrumental annual world occasion fostering the expansion of the tourism sector since 1980.
Our fundamental aims at WTM London 2023 embody assembly with journey commerce professionals from the United Kingdom and world companions, sharing the most recent updates about Maldives and its tourism merchandise. We are additionally conducting in-person one-on-one conferences to totally embrace the various networking alternatives and enterprise interactions on the honest to bolster our fame as one of many most well-liked vacation locations.
The Maldives is featured at an expansive 500 sqm double-decker stand at WTM London 2023, designed to showcase the distinctive facets of our vacation spot: the Maldives’ uniquely stunning facets stay entrance and centre within the design and the photographs used, reflecting the breathtaking sights and variety of experiences obtainable to guests to the Maldives. The stand consists of a wide range of thrilling options, together with 91 co-exhibitor counters, 51 B2B assembly tables, two business assembly areas, and two info counters. The Maldives stand this yr additionally options an unique ‘experiential zone’ with a presentation space and an ‘Underwater tunnel’ walkway that includes the mesmerising marine life discovered within the waters of the Sunny Side of Life. We may also be conducting a particular ‘Maldives Press Conference’ on the sidelines of WTM London, on 07th November 2023.
Visitors to the Maldives stand at this honest can discover a variety of actions along with B2B actions similar to vacation spot info and conferences on the designated assembly areas. These embody business shows by Park Hyatt Maldives Hadahaa, Le Meridien Maldives Resort & Spa, Amilla Maldives, Movenpick Resort Kuredhivaru Maldives, Heritance Aarah Maldives and Fairmont Maldives, Sirru Fen Fushi on the Experiential Zone, which offer co-exhibitors with a chance to showcase their distinctive merchandise and improve their model picture. Another key focus for MMPRC at WTM London this yr is highlighting tourism sustainability efforts from the Maldives. Attendees can “make their mark” within the Maldives by having precise corals planted of their honour. During these shows, attendees can place their names on a coral body duplicate, contributing to the expansion of precise corals that will likely be devoted to them and obtain updates on their progress even after WTM London 2023 as a significant contribution to the Maldives’ pure magnificence. Industry companions from the Maldives collaborating within the exercise embody Sheraton Maldives Full Moon Resort and Spa; Fairmont Maldives, Sirru Fen Fushi; and Seaside Finolhu Baa.
Additionally, the “Weave your Maldivian Story” exercise permits guests to weave a string, with the tip consequence taking the form of a novel whale shark, representing their experiences or bucket listing gadgets within the Maldives. We’re additionally conducting Social Media Filter Amplification the place guests can scan a QR code and take footage with particular Maldives filters to share. The conventional nook will showcase the cultural aspect of life within the Maldives, that includes wearable props similar to conventional Maldivian garb ‘libaas’ and ‘fattaru’ with conventional snacks and ‘malaafaiy’ shows and a 360 digicam the place guests can seize their finest photographs and share on social media platforms.
As of October fifth, 2023, the United Kingdom stands because the fourth high supply marketplace for the Maldives, contributing considerably to our thriving tourism sector with a market share of seven.9%. With a complete of 109,755 arrivals from the UK, this market continues to play a pivotal function in our business’s success.
Visit Maldives has been working tirelessly all year long to make sure elevated arrivals from this historically and contemporarily vital market. Successfully executed actions within the UK market embody a media partnership marketing campaign with Wanderlust, a joint advertising and marketing marketing campaign with Premier Holidays, and participation within the Travel Bulletin Indian Ocean Showcase. We have additionally beforehand performed a branded content material marketing campaign with National Geographic Traveller, and have lately accomplished a Destination Training Session with Emirates Airlines.