Virtual Store Platform Obsess Introduces First-of-Its-Kind Custom Avatar Technology

Avatars created by Obsess within the Charlotte Tilbury Beauty Realm vacation wonderland

We’re thrilled to launch this industry-first innovation and to push avatar expertise ahead for all shoppers exterior of gaming environments.

Obsess, a number one experiential e-commerce platform enabling manufacturers to create immersive digital shops, at present launched “Branded Avatars,” a first-of-its-kind {industry} expertise that allows manufacturers to customise the look-and-feel and character type of purchaser avatars to create branded metaverse experiences on their e-commerce websites. The new functionality then lets customers personalize all facets of their branded avatar, together with pores and skin tone, facial options, physique form, clothes and make-up.

Charlotte Tilbury is the primary model to companion with Obsess to supply the revolutionary new performance, introducing it as a part of its Charlotte’s Beauty Realm holiday wonderland to additional personalize the digital retailer expertise and deepen its reference to clients.

While shoppers may create avatars in cell apps and gaming environments beforehand, Obsess’s new expertise represents the primary time customers will be capable of customise their very own avatars in a browser-based digital retailer setting—with no obtain, signup, login or payment required. The perform additionally permits customers to use full make-up appears to be like to their avatars for the primary time ever, giving manufacturers the chance to curate distinctive magnificence appears to be like for his or her clients.

In addition, the brand new perform allows pals to buy and attend occasions collectively in actual time with their pals’ avatars. Shoppers can use their customized avatars to stroll by and expertise the digital setting collectively, discovering, studying about and buying merchandise, all whereas interacting and conversing in actual time.

“Innovative manufacturers have been trying to incorporate extra personalization, gamification and social interactivity into their digital retailer experiences to make purchasing in these environments extra partaking, social and enjoyable—basically extra like purchasing in actual life,” stated Neha Singh, Founder and CEO of Obsess. “We’re thrilled to launch this industry-first innovation and to push avatar expertise ahead for all shoppers exterior of gaming environments. Our platform now allows manufacturers to create their very own customized metaverse on their website—the place each the setting and avatar type match the model’s look-and-feel—to offer shoppers an unforgettable purchasing expertise.”

“We’re thrilled to proceed our partnership with Obsess and to launch an thrilling new avatar performance inside Charlotte’s Beauty Realm that enables clients to expertise our vacation marketing campaign in one other dimension,” stated Corinne Suchy, Chief Growth and Technology Officer, Charlotte Tilbury. “We have damaged new floor with Obsess as we use superior expertise capabilities to create personalization choices that supply an outstanding stage of element that one would anticipate from a model led by a visionary like Charlotte Tilbury.”

The new expertise builds on Obsess’s earlier launch of its Shop with Friends functionality and provides manufacturers a brand new strategy to drive buyer engagement, dwell time, AOV and conversion whereas offering their clients with a pleasant strategy to specific their individuality and elegance by their avatars.

About Obsess

Obsess is a number one experiential e-commerce platform that allows retailers to create immersive, branded, discovery-driven digital shops on their web sites and on metaverse platforms. The mission of the corporate is to create the next-generation on-line purchasing interface that transforms the thumbnail grid into a visible, interactive, social and extremely partaking expertise. The firm is headquartered in New York City. For extra data, please go to or e mail [email protected]

About Charlotte Tilbury Beauty

Launched in September 2013 by iconic Beauty Entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty was born out of Charlotte’s long-held need to empower everybody to really feel like essentially the most stunning model of themselves, serving to individuals world wide achieve the boldness to attain their greatest and boldest goals.

All of Charlotte’s merchandise are her magnificence secrets and techniques from over 29-years of working in style, editorial, runway and purple carpet bottled. Offering a variety of skincare and make-up objects, appropriate for all pores and skin tones, shades and kinds, the merchandise purpose to beautify and enhance the look of pores and skin, utilizing components of the best high quality, formulated in specialist factories worldwide and offered in a particular vary of subtle and splendid packaging.

Charlotte Tilbury Beauty continues to interrupt information throughout areas, channels, and classes. The firm now employs over 1,800 individuals globally and sells over 500 merchandise throughout color, complexion, and skincare. Charlotte Tilbury has a bodily presence in 21 world markets, is obtainable in 41 international locations through, and has over 2000 factors of distribution worldwide together with shops and journey retail. There are 27 standalone Charlotte Tilbury shops throughout the UK, North America, Europe, the Middle East, and the Asia Pacific.

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