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Victorian Stained Glass Inspires The Cheshire’s Packaging System


Inspired by the finer issues in life, Kingdom & Sparrow designed The Cheshire’s packaging with a powerful affect from structure. The sturdy typeface echoes the black timbers and the letters and are completed with squares, indicating the fascinating, geometric Victorian patterns from flooring and stained glass. And whereas the bottle is robust in itself, the outer tube is splashed with a lovely, sq. design, supplying shoppers not solely secondary packaging however a chunk of artwork.


Single Malt Whisky from England: Traditional strategies with a contact of innovation. MOMENT OF CHANGE: Weetwood is a longtime impartial brewery and distillery within the coronary heart of Cheshire. Their workforce has at all times made the whole lot by hand utilizing actual, top quality substances, sourced domestically the place doable. Weetwood has grown a loyal buyer base for the reason that brewery’s beginnings in 1992, persevering with to make the nice high quality beer that Weetwood is understood for and in 2018 opened their distillery producing Vodka, Gin and Rum. Sales have been steadily progressing, however Weetwood recognized the subsequent part of progress… Cheshire’s first single-malt whisky. Weetwood wished to problem the assumption {that a} good single malt whisky must be produced in Scotland and requires ten years of getting old.

With this in thoughts they’ve labored onerous to generate a particular flavour and character in each step of the multi-year course of. The single-malt is aged for at the least three years in American oak barrels, made bespoke at 3/4 measurement, shaved, toasted and re-charred. This means the liquid has most liquid-to-wood contact all through and takes on a heat, toasted flavour. And then nature does its factor. The chilly Cheshire winters and temperate summers imply the liquid goes by extremes of fixing temperatures, deepening the flavours of the whisky to even larger levels and leading to one thing actually distinctive to Weetwood and their native space. Looking to enchantment initially to their current prosperous, native catchment, with so few English whiskies, there was additionally the chance for them to take the model nationwide.

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We wanted to create a model that mirrored our audiences’ discerning tastes and their appreciation of craft, tradition and timeless classics. Our model additionally needed to be ownable and as inimitable because the liquid Weetwood had crafted. WE DELIVERED: As sturdy because the Weetwood model is domestically, we felt we wanted a nationally recognisable and immediately comprehensible identify for the whisky. And so, The Cheshire was born. Obviously English, but in addition reflective of the distinctive place Cheshire is and its contribution to the manufacturing of the liquid. Cheshire additionally grew to become our inspiration for model growth. Deep exploration of what made Cheshire so distinctive ranged from its rural heritage to its position within the industrial revolution. But it was the unmistakable historical past on present in Cheshire’s structure that actually stood out. The hanging boldness of medieval timber buildings alongside ornate Victorian patterns felt actually distinct.

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Our brand creation was influenced instantly by this structure. The sturdy, stable, caps typeface displays the black timbers and letters and are accomplished with small squares, hinting on the geometric Victorian patterns from flooring and stained glass. The brand impressed the event of a bespoke font for the model, the place the daring typeface is embellished with our sq. ‘tile’ asset. A extra conventional, serif typeface is utilised as a secondary typeface to mirror the heritage we wished to embody. Our ‘tile’ grew to become the literal cornerstone of our model design. It is used to break-up copy, introducing element and curiosity in addition to the splashes of color from our palette. It can be used to create actual ‘off-the-shelf’ impression as a repeating sample on the premium tube the bottle sits in. Gold foil ending on some finer particulars of the design once more mirror the premium nature of the product. A delicate, however stunning, sample on the entrance of the label is impressed by the patterns from Cheshire’s timber-framed buildings. Bespoke ‘stamps’ hyperlink the product again to Weetwood, while additionally offering storytelling of the method and provenance of the whisky.

Our grasp stamp can be on the highest of the bottle and tube cap. POSITIVE CHANGE: The Cheshire displays the historical past of the the county’s evolution and its sturdy place throughout the Industrial Revolution. The sense of timeless custom within the packaging and model suite we’ve created for Weetwood Whisky is impressed by the renewal and innovation that defines the world from throughout these defining years in addition to the established native affluence achieved from the onerous work and business within the time since. The whisky itself, together with the branding design, is impressed by the previous however is future pondering and continues that development of innovation and exploration. The Cheshire is to not be constrained by custom however inspired by it.

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Editorial photograph
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