Viche Olvido is a sugar cane distillate primarily based within the Colombian Pacific; S&Co. labored with the model to create a packaging system for its beverage. The inexperienced wax label creates a distinctly highly effective visible, and when paired with a extra trendy, upbeat, albeit smooth, label, there is a distinct aesthetic that leans into the model’s historical past and motives.
Viche Olvido is an artisanal sugar cane distillate from the Colombian Pacific. The title highlights the truth that the origin of this beverage has been in a territory traditionally forgotten by all Colombian governments. The rise of this ancestral beverage opens a brand new alternative to exalt viche practices and generate an financial earnings that may assist elevate a area of the nation out of poverty.
The label design is a tribute to the ladies vicheras and matronas who for many years have been the producers of this ancestral beverage. We present the essence of the hard-working girls of Chocó who’ve by no means stopped preventing tirelessly for the popularity they deserve.
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