For Kraft Heinz’s Velveeta, life’s indulgent pleasures, like its heat, saucy cheese, doesn’t finish at sunset. Some of life’s finest pleasures come late at night time, and Velveeta is inviting followers to name it up for a “foodie name.”
Beginning Friday night, November 18, Velveeta is providing late-night supply for a duo of snacks, “Deep-Delish Pizza Shells and Cheese” and Please Me, Cheese Me Totchos.” The first 100 NYC pleasure seekers that add Velveeta (855-835-8338) to a booty name group textual content and ship a “Vel, You up?” message between 9 PM and a pair of:15 AM will obtain the pair of tacky nighttime pleasures to their doorways.
For the primary 1,000 followers outdoors New York City that ship Velveeta a booty name, the model will ship out a equipment for 2 to make the late-night snack indulgence at dwelling, together with a gold-colored two-sided utensil.
“La Dolce Velveeta is all about residing your greatest, boldest, most outrageous life at each alternative and letting your inner-pleasure seeker run free—together with at 2 AM,” mentioned Kelsey Rice, senior model manager for Velveeta, in a press release. “With Velveeta Foodie Call, we need to have fun late-night rendezvous by maximizing pleasure by our iconic tacky drip and over-the-top meals.”
The marketing campaign is the newest within the model’s “La Dolce Velveeta” technique of elevating its identification to an indulgent, opulent, and splendid foodie expertise. In this case, Velveeta is making cheese sauce attractive.
Visit VelveetaFoodieCall.com for extra particulars.
Images courtesy of Kraft Heinz.