Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has performed a
familiarisation journey themed “High-end Adventures within the Maldives” for media officers from the United
States (US). The workforce arrived within the Maldives on the thirteenth of July on MMPRC’s invitation, and remained
right here until twentieth of July 2022.
With numerous world-class publications focusing on a extremely prosperous viewers within the USA market, this
familiarisation journey generated big protection showcasing high-end lodging and experiences,
starting from gastronomy and wellness to watersports and different distinctive experiences obtainable within the
Maldives. Additionally, this journey highlighted the distinctive geographical benefit of getting our islands
scattered throughout the Indian Ocean and our distinctive one island-one resort idea, making Maldives one in every of
the most secure vacation locations on the earth.
The workforce was hosted at Joali Maldives Resort, Anantara Kihavah Resort and LUX* South Ari Atoll Resort,
the place they loved high-end adventures, the world-renowned Maldivian hospitality, distinctive experiences,
and the completely different cuisines obtainable at their host properties. This journey is predicted to extend arrivals and
bookings from the US to the Maldives.
So far this yr, the US is the sixth prime supply market to the Maldives. By twenty ninth June 2022, a complete of 39,016
vacationers arrived within the Maldives from the US. This is 4.8% of the full arrival determine of 809,603 recorded
throughout this era. MMPRC has been holding a number of actions focusing on this market together with a marketing campaign
with Worth Magazine, collaborating in ATTA’s AdventureELEVATE 2022 honest, conducting a journey commerce
webinar and a joint-marketing marketing campaign with Goway. Ongoing actions for this market embrace a
marketing campaign with ASTA, ID Travel Group and Singapore Airlines. There are a number of different advertising and marketing and
promoting actions within the pipeline for the US marketplace for this yr.
MMPRC carried out 260 completely different advertising and marketing actions in 22 world markets final yr, together with gala’s,
roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The best testomony
to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of business excellence. This is the second consecutive yr that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from all around the globe.
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