In a second of triumph for the nation, the Maldives has efficiently secured the title of the World’s
Leading Destination for the third 12 months in a row on the World Travel Awards 2022. Announced at an occasion
held late Friday night, the Maldives acquired a number of awards together with probably the most prestigious title within the
world tourism trade for the third 12 months working. The Chief Executive Officer and Managing Director of
Maldives Marketing and Public Relations Corporation (CEO & MD of MMPRC / Visit Maldives), Mr Thoyyib
Mohammed, and the Minister of Tourism of the Maldives, Dr Abdulla Mausoom, accepted the award on
behalf of the nation on the awards ceremony held at Al Bustan Palace, a Ritz-Carlton Hotel, Oman. The
Maldives beat out 18 different international locations for this title- Dubai, Portugal, Indonesia, and Greece amongst them.
In addition to this prestigious title for the Maldives, MMPRC attained the title of the World’s Leading
Tourist Board this 12 months – the primary time that the Maldives has secured this award. Some of the biggest
vacationer boards on the planet with in depth attain and finances had been nominated for this award. MMPRC received
this award competing with 28 different distinguished tourism boards together with Incredible India, Tourism
Australia, and Visit England.
“This accomplishment is a testomony to the recognition and vibrancy of the Maldives as a vacationer
vacation spot. The trade’s achievements all through the previous three years mirror the resilience of the
Maldives tourism trade amidst any disaster – and that united, we are able to obtain something.” Minister of
Tourism H.E Dr Abdulla Mausoom acknowledged, talking on the ceremony.
Speaking on the ceremony, CEO & MD Thoyyib acknowledged that “It is actually an honour to win the distinguished title
of World’s Leading Destination for the third 12 months in a row. This 12 months is our Golden Jubilee of Tourism within the
Maldives, and I could not have requested for a greater achievement to mark 50 years of welcoming guests to
our shores. This award is due to the steering of our authorities, the assist of our companions, and the
onerous work of the tourism trade as an entire. And in fact, our visitors- we’re blessed that individuals from
world wide love the Maldives a lot. This can be the primary 12 months that MMPRC, often known as Visit
Maldives, secured the title of the World’s Leading Tourist Board. It appears like an affirmation of the onerous
work of our workforce over these previous few years, pushing via the hardest world crises of latest instances.
Thank you to everybody for voting for the Maldives, and I hope to welcome you quickly to the Sunny Side of
Tourism pioneer and celebrated native entrepreneur, Mr Hussein Afeef, additionally commented on the success
achieved by the Maldives at this 12 months’s World Travel Awards. He acknowledged that he considers it a blessing that
our whole tourism trade, the cornerstone of our financial system, has come collectively for the betterment of
the nation. He congratulated all tourism trade stakeholders, organisations, and each citizen of our
nation for this excellent success. Mr Afeef added that MMPRC’s efforts to lift the Maldives to new
and radiant heights are appreciated by folks world wide, congratulating the organisation, our
board members, and workers for securing the World’s Leading Tourist Board title this 12 months.
Securing The Title For The First Time Amidst The Worst Of The Pandemic
The Maldives first secured the title of the World’s Leading Destination in 2020, within the midst of the worst of
the Covid-19 pandemic. Nations struggled as world borders closed and worldwide journey floor to a
halt. It was the identical within the Maldives as nicely, a minimum of for just a few months, because the journey and tourism trade
was disrupted because it had by no means been earlier than, and the longer term appeared grim.
That was till we determined to change the net platforms and continued advertising the Maldives, advising
folks world wide to dream of us now, and Visit Maldives later. The Government’s efforts and plans
for the reopening of our borders had been drafted with the contribution of the complete trade, emphasising
the distinctive geographical formation of the Maldivian islands as the important thing USP of the one-island-one-resort
idea. These traits make the Maldives one of many most secure locations for guests even amidst
the pandemic. The remainder of the world was always being made conscious of the stringent security measures
and procedures in place for vacationers. Our nation reopened our borders for worldwide journey on July
fifteenth, 2020, whereas most different international locations had been nonetheless scuffling with stunted journey choices. More importantly,
we reopened our borders with in depth security pointers and measures in place so that each traveller
may go to the Maldives with peace of thoughts.
As for MMPRC, we carried out over 412 totally different advertising actions in 22 world markets, partnering with
our worldwide PR companies to make sure that each customer in each market nonetheless continued to see the
stunning sights of the Maldives regardless of world border closures. 314 actions had been carried out throughout this
pandemic as a part of the disaster restoration plan; a few of these embrace gala’s (on-line in addition to offline),
webinars, FAM journeys, on-line roadshows, out of doors campaigns, digital media campaigns and extra.
Securing the title of World’s Leading Destination in 2020 was a outstanding testomony to the onerous work of
the Maldives tourism trade. Every related authorities company, organisation, and stakeholder within the
trade got here collectively and made steady contributions to revive and restore tourism within the Maldives.
In 2020 Maldives competed towards 22 different locations together with Dubai, Malaysia, Spain, Mauritius, and
Sri Lanka to win the title.
The Second Consecutive Win In 2021
By the time 2021 rolled in, increasingly international locations world wide started to reopen their borders for
worldwide journey. While this meant that extra travellers may begin visiting us once more, it additionally meant extra
rivals had been reemerging for the Maldives. The tourism trade itself advanced as hybrid actions
turned the norm, and the variety of guests trying up data on-line about our nation skyrocketed
and the Maldives formally turned probably the most googled vacation spot on the planet. The aforementioned
one-island-one-resort idea, our distinct geographical options, and our fixed promotion continued
to provide the Maldives an added benefit over different locations.
At MMPRC, we determined to take this chance to faucet into an under-utilised market section of tourism,
the MICE journey section, as travellers world wide started to expertise the inevitable ‘zoom blues’.
Our ‘Redefining MICE’ marketing campaign was a fantastic success and prompted much more travellers to see the
Maldives actually as a vacation spot with one thing for everybody. Several advertising actions and campaigns
had been carried out in 2021, offering a platform for vacationers from world wide to relive their glad
recollections and rediscover the wonders of Maldives. MMPRC carried out 209 totally different advertising actions
in 24 world markets in 2021. These embrace 109 advertising campaigns, 60 gala’s & digital occasions, 10
roadshows and 30 familiarisation journeys. With interviews and different participation, over 400 actions had been
performed in 2021.
Winning this title for the second 12 months in a row in 2021 proved to us that the onerous work of the Maldives
tourism trade was appreciated by guests and organisations from world wide. Our tiny nation
received the highest title competing towards 18 different locations together with the most important names in world tourism
reminiscent of Dubai, Indonesia, Spain, Vietnam, USA and Greece.
World’s Leading Destination For The Third Year In A Row – A Triumph For The Nation
There had been many who didn’t count on the Maldives to retain the highest spot as soon as all different nations reopened
their borders and initiated their efforts to revive tourism of their respective international locations. Retaining our place
on the high whereas competing with fully-active locations from world wide is the best proof that
folks everywhere in the world love the Maldives and voted for us time and time once more.
MMPRC performed a complete of 149 actions in 22 world markets over the primary three quarters of 2022,
focusing on the journey commerce and customers alike, with a attain of over 8.6 billion. One of the important thing focuses of
our methods was to keep up model visibility within the world markets. Apart from selling the Maldives
as a premier luxurious vacation spot with varied inexpensive choices and various experiences, our messaging
was clearly communicated to construct confidence within the vacation spot. We augmented this with our Tourism
Golden Jubilee messaging, to veer guests in direction of the celebratory temper within the Maldives tourism trade
this 12 months, to nice success.
Winning this award a 3rd 12 months in a row, particularly throughout our Golden Jubilee Year of Tourism, has not
solely fortified our nation’s place as a tourism hotspot but additionally as a pacesetter within the world journey commerce.
Thank You For Making The Maldives The World’s Leading Destination 2020, 2021, & 2022
Old Maldivian tales inform us we had handled travellers and castaways with the utmost care and respect even
earlier than the inception of our nation. After all, we Maldivians are travellers ourselves. Our songs, poems,
and folktales converse of lengthy journeys throughout the thousand isles. This unyielding hospitality is inherent in
Maldivian tradition, and it’s this hospitality that reworked the Maldives into one of the vital profitable
vacationer locations over the previous 50 years. “The Sunny Side of Life” will not be a straightforward slogan to dwell as much as, however
these awards, and our arrival figures, converse volumes. Even amidst the pandemic, we welcomed over half
one million vacationers in 2020, 1.3 million in 2021, and are near reaching our 1.6 million milestone in 2022.
We want to categorical our gratitude to everybody who voted for the Maldives within the twenty ninth World Travel Awards
2022, and for voting for MMPRC because the World’s Leading Tourist Board 2022. The Maldives profitable the title
of World’s Leading Destination once more this 12 months is one thing that we as a nation could be pleased with, as that is
the primary time our nation has received such a prestigious tourism title for 3 consecutive years. It is a
second of triumph for the nation, and a worthy event for celebration.