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Tufanlar’s New Refined Packaging System, Inspired By The Mediterranean


The high-end luxurious jewellery model Tufanlar lately labored with designers Gül?ah Cansever and Pelin Maravent to revamp its packaging system. The shade palette and illustrative fashion are impressed by Mediterranean motifs, however the purpose of the design was to maintain the packaging easy, easy, and complicated. The result’s a packaging system that is filled with appeal but in addition admiringly refined.


Tufanlar is a high-end luxurious jewellery model primarily based in Fethiye since 1952. They requested for a rebranding as they’re fairly previous within the trade. We redesigned the model from the scratch to be extra minimal, elegant and likewise to be timeless. 

We impressed from the Mediterranean tile motifs whereas creating the primary graphic parts of the model. By modernizing the motifs we tried to offer a standard and a contemporary feeling on the identical time. It was one in all our primary challenges. While creating the colour palette, we impressed from the situation of the model. Thus we assigned 3 colours: mint inexperienced, orange and khaki inexperienced. Mint inexperienced represents the ocean, orange represents the sundown and khaki inexperienced represents the character. We used gold foil particulars in brand and graphic parts which makes the identification seems extra elegant. We selected a san-serif, minimal and female logotype for the model which works properly with the sample we created. To stability the visuals we used the sample on a few of the containers, for the others we most popular a easy typography. Overall it was a difficult however a really enjoyable mission to be concerned in.

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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