Toms In Town's Confident Packaging System Helps Rid The Period Market Of Its Stigma

Design studio Caserne created the packaging for Toms In Town, a interval care model working to erase the disgrace and stigma surrounding durations. The packaging goals to fuse industrial design with a way of effortlessness, and the vary inside the coloration palette permits the model to develop into accessible to a various set of shoppers.

Toms In Town stems from the need to convey high quality merchandise to the interval market. The tampon instances have been developed to maintain your tampons clear, protected, and useful. The graphic identification has a assured perspective to distance itself from the disgrace and stigma usually related to period-related merchandise. The coloration palette was fastidiously thought out to cater to completely different archetypes of potential shoppers and have become an integral a part of the model platform. The design course of was began in parallel to the economic design of the case to make sure a concord between the item and the model identification. The juxtaposition of the 2 T’s within the icon was immediately impressed by the case and its two equal, distinct elements.