Timothy Taylor's Hopical Storm Opens The Brand Up To A Younger Demographic

Springetts labored with brewery Timothy Taylor’s to create a packaging design to assist the model attain a youthful demographic. The design is extremely assured, leaning right into a hanging orange shade palette pushed dwelling by the silver lighting bolt and warning label undertones. The design is clear however options maximalist design parts that can absolutely seize the eye of these simply breaking into their love for beer.

OPPORTUNITY

For folks within the brewing business Timothy Taylor’s stands on the prime of each brewing high quality and experience. “People will journey miles for a pint of Timothy Taylor’s” and it’s true. The brewery has respect from friends and keenness from drinkers. The transient was to create the identical need in youthful drinkers with out creating one more craft beer.

CHALLENGE

Weather warning. The brewers unleashed a triple-hopped pale ale, a cyclone of tropical refreshment with flavours of mandarin, mango and passion-fruit. The model needed to be assured on each bar and shelf permitting a brand new, contemporary and youthful tone of voice to work within the portfolio.

DESIGN

Strike thirst. To shout out from the bar and grocery store cabinets, we chosen an orange color palette to seize each the refreshment of mandarin/mango flavour profile but in addition the color of warning indicators. A lightning bolt icon was designed from the “HS” of Hopical Storm to represent a hanging hit of style. The grasp model’s Golden Promise barley was additionally crafted to replicate being hit by a storm. A crisp, clear impactful design…. similar to the ale itself.

KEEPING RESTLESS

The outcomes have been superb and success has been achieved within the off commerce with listings for the 440ml can secured in Waitrose, Sainsbury’s and Morrisons.