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Thirst Brings ‘Less Waste’ But ‘No Less Whisky’ To Port Charlotte With New Campaign


There are loads of attractive items of outer packaging within the spirits and liquor recreation, and so they may give the model a extra premium and opulent really feel—that what you might be about to drink is a factor of hand-crafted magnificence. 

But regardless of the way you sq. it, it’s an additional piece of packaging you don’t want. Sure, these secondary items typically get fabricated from paperboard or tin, and you’ll recycle them, however you don’t want that field when you possibly can let the bottle stand by itself on the shelf. And, yeah, I get it as an additional layer of “fancy-ass shit” for a present, however you’re seemingly going to wrap that in additional paper or put it in a bottle bag with a bow. 

Well, Scottish model Port Charlotte had determined to ditch their outer packaging and let its whisky converse for itself. Working with strategic drinks design company Thirst, Port Charlotte wished to name consideration to their leaving the tin case behind and the way it might save 1.1kg of CO2 emissions per bottle.

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With a daring marketing campaign that makes use of unfavourable house, Thirst primarily fills within the clean with Port Charlotte’s bottle, including memorable copy that discusses the impression of the transfer—”much less waste, no much less whisky.” It’s a daring technique and model activation that speaks to Port Charlotte’s dedication to sustainability. Additionally, the posters and digital adverts name consideration to the spirit itself and that they’re extra than simply what they wrap themselves in.

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Ditching secondary packaging is a no brainer for spirits and liquor manufacturers seeking to lower down on pointless waste. In the top, it is perhaps simple on the eyes, nevertheless it’s higher left on the chopping room flooring.

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