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The Stronger The Roast, The Darker The Packaging


The stronger the roast, the darker the packaging colour. Designed by omsky studio, 7 A.M Coffee’s packaging takes a extremely visible strategy, clearly impressed by the method of roasting. The foil packaging, paired with the fire-inspired design factor, creates a extremely distinctive design proving the facility of taking inspiration from on a regular basis visuals which can be typically taken without any consideration.


Morning. The solar begins to peek. The acquainted odor of freshly brewed coffee slowly fills out the house of the room — the elusive fantastic thing about on a regular basis life. There is little question that, all of us have issues and habits that we do not wish to change. Over time, they turn into much more helpful…

We put these related emotions into design of the bottom coffee packaging,to remind us about the fantastic thing about easy issues. The packaging design consists of three SKU in response to the coffee roast degree — from mild to darkish. The degree of coffee roasting is actually mirrored within the design of the packaging – the stronger the roast, the darker the colour of the packaging.

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