Admin
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and 21
individuals representing 13 corporations are participating within the World Travel Market (WTM)
Africa from 3-5 April 2023 at Cape Town, South Africa. Taking half in WTM Africa will assist us
strengthen the Maldives model presence within the South African market, join with the journey
commerce, and provide info on the most recent updates from the Maldives tourism trade.
With over 6,000 journey trade professionals, WTM Africa is Africa’s main and solely
enterprise to enterprise (B2B) exhibition for inbound and outbound African journey and tourism
markets. WTM Africa was launched in 2014 below the Africa Travel Week umbrella to carry
the advantages and alternatives of our international trade experience to journey professionals on this
area. Corporate journey resolution makers, potential traders, tour operators and journey
brokers with VIP purchasers, and different journey commerce trade professionals will participate within the honest.
Maldives is exhibited at a 60 sqm stand designed to showcase the gorgeous surroundings of the
Sunny Side of Life. The stand is curated to offer the best space to expertise the great thing about
the Maldives whereas having productive conferences, and taking part in occasions corresponding to commerce
surveys, social media amplification promotions. Visit Maldives, together with our trade
companions, are showcasing the merchandise, experiences, and segments of Maldivian tourism.
Our trade companions will even have the chance to attach with the South African
market and develop enterprise relations that may assist strengthen the tie between Africa and
the Maldives.
MMPRC’s participation in WTM Africa will assist set up Maldives as a prime vacation spot for
potential long-haul vacation makers, obtain focused progress for tourism merchandise, and
improve arrivals in numerous segments.
South Africa is a promising marketplace for the Maldives because it reveals constant progress over the
years and South African travellers categorical robust curiosity in direction of the Maldives as a vacation
vacation spot. The Maldives has welcomed 1,917 arrivals from the South African market by
twenty fifth March 2023. In our efforts to advertise the Maldives on this market, MMPRC has been
finishing up a marketing campaign with VoyagesAfriq, an African journey and tourism media, and we
have deliberate a joint marketing campaign with Thompsons Holidays for 2023 concentrating on South African
travellers.
