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The Maldives Invites Nordic Travellers to Experience the Sunny Side of Life…


The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is collaborating within the MATKA Nordic Travel Fair 2023 to advertise the Sunny Side of Life to the Nordic journey commerce and customers. The occasion is being held from 19 to 22 January 2023 on the Messukeskus Helsinki Expo and Convention Centre in Helsinki, Finland. There are 13 Industry companions collaborating within the honest alongside MMPRC. MMPRC is collaborating within the honest after a 02 12 months hiatus. 

MATKA is the biggest journey honest in Northern Europe, bringing collectively over 1000 journey organisers, locations, and tourism organisations from over 80 international locations. Over 68,000 guests are anticipated to attend the journey honest. MMPRC’s attendance on the prestigious honest will strengthen the Maldives’ model presence within the Nordic market, present an in depth networking platform for business companions, and supply entry to ground-breaking insights into business tendencies and patterns. 

The Maldives’ stand at MATKA 2023 is eloquently designed to symbolize the sweetness and attract of the Maldivian islands. The eye-catching stand is designed to facilitate comfy and productive B2B conferences between business companions and honest individuals. Visitors may also take pictures in a standard area within the stand and use particular Maldives-themed social media filters to publish on their respective accounts. Visitors may also obtain a calligraphy bookmark and the possibility to style Maldivian delicacies. 

The extremely prosperous Nordic market is a promising marketplace for the Maldives tourism business. 30,493 travellers visited the Maldives from the Nordic market in 2022. MMPRC conducts a number of campaigns all year long for this market, together with a marketing campaign with Blixen excursions, a media familiarisation journey with top-tier Nordic publications, and a webinar for the Nordic journey commerce final 12 months. Several high-profile campaigns are deliberate for this 12 months as properly. In line with the advertising and marketing technique for the Nordic market, we will likely be working with airways, tour operators and different journey business distributors to additional strengthen the vacation spot presence

In 2022, MMPRC performed over 90 advertising and marketing campaigns, attended 42 Fairs, hosted 06 Roadshows, 10 Virtual Events, 18 familiarisation journeys, and 10 different occasions had been executed worldwide. The complete variety of advertising and marketing actions for the 12 months was 176 with a complete attain of over 8,799,249,501. The nationwide vacationer arrivals goal set by H.E President Ibrahim Mohamed Solih for the 12 months 2022 was additionally reached in December 2022, because the Maldives welcomed our 1.6 millionth customer for the 12 months two weeks forward of the tip of the 12 months. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third 12 months in a row in 2022 at World Travel Awards. MMPRC was additionally awarded the celebrated title of ‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.

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