First introduced in July 2021, the worldwide partnership between The Macallan and Bentley Motors will see each historic manufacturers develop merchandise which might be an amalgamation of their mixed heritage. Focusing on the shared values of innovation, craftsmanship, and creativity, a prototype of this collaboration has been revealed and it’s the Macallan Horizontal.
The restricted version whisky sports activities a novel design with no standing base, which is a nod to the horizontal trajectory of the automotive world. Furthermore, the case includes a 180-degree twist and represents the “mastery of area and time achieved by The Macallan and Bentley Motors”, as talked about within the press launch.
Besides its distinct outlook, the Macallan Horizontal can be a homage to the distillery’s Six Pillars. These are the muse stones of the model that account for its exceptionality. The newly unveiled prototype is crafted from “six distinctive upcycled, repurposed or ethically sourced supplies” and is integral to each manufacturers.
Among the supplies embrace recycled copper from the disused curiously small spirit stills that have been a part of The Macallan’s former distillery; aluminium recovered from the British marque’s manufacturing course of; recycled wooden; recyclable glass and domestically sourced carbon impartial leather-based, additionally used within the Bentley Mulliner grand tourer that was launched earlier.
Lastly, the Macallan Horizontal is just not full with out its whisky content material. For this particular collaboration, The Macallan Master Whisky Maker Kirsteen Campbell created a flavour profile harking back to her go to to Bentley Motors in Crewe. It was on the marque’s residence floor that she received a glimpse of the shared ardour for creativity, craftsmanship and innovation.
Speaking concerning the Macallan Horizontal, Jaume Ferras, Global Creative Director for The Macallan, feedback: “Our collaboration with Bentley Motors and the information alternate now we have undertaken in consequence has impressed us to see issues very in another way. In the spirits world, all the pieces is upright, equivalent to our stills and our bottles. When we seemed on the horizontal route pursued by Bentley Motors as a part of the automotive trade, it made us contemplate if and the way we may adapt this format for whisky, which finally requires to be poured.”
Chris Cooke, Bentley’s Product and Lifestyle Design Manager, additional provides: “Our prototype for The Macallan Horizon is actually pioneering in each its design and use of supplies. It’s a fusion of the sharply outlined but curvaceous Bentley design DNA, The Macallan’s innovation and recycled supplies from each iconic British manufacturers. The type of the design has allowed us to nearly deal with gentle as one other materials in itself, and the interaction between gentle and the wooden, aluminium and copper supplies is extraordinary. In being each an object of magnificence in itself and demonstrating such innovation, it’s a illustration of what’s coming subsequent from our partnership.”
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