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The Independent Food Company associate up with worldwide well being game-changers Joe & The Juice in KSA


The Independent Food Company, a number one identify throughout the F&B scene within the UAE, Saudi Arabia, and the GCC has introduced its partnership with the famed Joe & The Juice model in The Kingdom of Saudi Arabia.

The Exclusive Franchise Agreement is the primary worldwide identify that the respected model has taken on after creating beloved names equivalent to Salt, Public, Parkers & Somewhere, amongst a number of homegrown names throughout the UAE & KSA. Today they’ve added well being connoisseurs Joe & The Juice to their record of ever-growing scrumptious manufacturers.

Kaspar Basse, Joe & The Juice Founder on the partnership in KSA with The Independent Food Company: “We are on a mission to vary how individuals understand wholesome meals and drinks. This mission sits on the core of our soul’s mission. Everyone thinks wholesome meals is bland and boring, and we proceed to show them improper with our menu. We are thrilled to have partnered with The Independent Food Company which additionally understands meals and the soul of each model. Not solely is the KSA market an important transfer for us throughout the Gulf and the Middle East however partnering with them will assist us set up an essential foothold in one of many fastest-growing markets. They are the specialists in meals, markets, and types, who hasn’t heard of Salt? It induced fairly the worldwide noise! F&B is their recreation and we belief this journey with them. The present development plan contains 4 branches within the first yr, 7 within the second, and 10 within the third yr… after which we take it ahead some extra.”

All drinks at Joe & The Juice are made to order, and the KSA menu will embody a number of juice choices and most of the model’s world favourite juices equivalent to Joe’s Identity, cucumber, kale, broccoli, spinach, lemon, the Pick Me Up, raspberry, banana, and apple. Their well-known shakes embody the Coco Shake, Raw cacao, banana, choco almond milk, vanilla milk, the Re-Build Shake, Protein, avocado, banana, choco almond milk, and the Blue Magic, avocado, dates, lemon, protein, chia seeds, blue spirulina, cashew & coconut milk, to call a number of.

Deem AlBassam, Managing Director at The Independent Food Company: “There is immense love for the model already, and it is vitally properly established on a world scale. Joe & The Juice is arriving available in the market at an opportune time as traits have seen a steady rise in wholesome merchandise and drinks. This is the primary worldwide collaboration for us. We have put our belief in a acknowledged and revered model as a result of we like to introduce new and thrilling ideas into the market. Fast and wholesome choices, or a scorching cup of coffee following a sandwich and salad, it’s a nice tasting wholesome menu filled with taste and selection. We can’t wait to develop 100 shops throughout the subsequent 10 years throughout the Kingdom with our new companions.”

Joe & The Juice is a game-changer throughout the F&B trade as populations search more healthy and extra artistic juices and flavorful vegan choices. Lifestyles are shifting in direction of a more healthy route, with obtainable help and choices for this lifelong journey with the increasing menu. From coffee, tea, and scrumptious sandwiches to contemporary juices, wholesome shakes, veggie pictures, and energy shakes, the menu contains vegan choices in addition to colours and flavors to fulfill each artistic palate.

Joe & The Juice is right here to cleared the path in direction of change, hand in hand with their new companions.



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