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A brand new period awaits as hospitality pioneer, Solutions Group, reveals the primary glimpse of the all-new Asia Asia. Sleek, lavish and complicated, the multi-award-winning restaurant and lounge will unveil a USD$3m refurbishment this June at its flagship Pier 7 Dubai Marina location, reimagining the model as an evolution of its time capsule, from custom to right now. Setting the benchmark for the beautiful, upscaled model look, really feel and style, the elevated idea inside and menu will probably be unveiled on 10 June 2023.
THE STORY SO FAR
One of the primary immersive-yet-approachable restaurant, bar and lounge ideas within the UAE, Asia Asia is a staple within the Dubai resident and vacationer locations, proudly visited a minimum of as soon as by all. With a singular capacity to ask visitors on its sensory exploration of the traditional Spice Route via flavours and décor set the benchmark for experiential eating, with hand-sourced artifacts and complicated consideration to element, fast-making it a UAE icon. As the sector has advanced, so, too, has the model, increasing the portfolio to soon-to-be 4 breath-taking locations throughout Dubai Marina, Business Bay, and Yas Bay Abu Dhabi.
A BRAND NEW JOURNEY
Stepping into its new persona, the model’s replace is one in every of refined maturity, embracing its Geisha-inspired character of seductive thriller and magnificence. With an unparalleled consideration to element, the interiors of the up to date Pier 7 location have been intrinsically designed round feeling and connection. Enhancing the custom with right now, the journey via culinary and commerce historical past is sustained within the model story, complemented by purposefully-selected, newly-sourced artifacts, artwork and furnishings from Southern Thailand and Asia. Incorporating vibrant pops of color, like fuschia and touches of gold amidst the textures of deep timber and plush velvets, the elevated ambiance of sentimental lighting and deep home music is additional dropped at life with reside cooking stations, open kitchen and interesting bar areas, promising intrigue and curiosity at each nook.
Culinary Director Robert Rathbone has labored carefully together with his group of cooks to develop the menu, presenting intricate Pan-Asian dishes impressed by the street of the traditional Spice Route which can be as stunning as they’re delectable, with an all-new tasting menu paired with particular grapes a must-try.
Co-Founder and CEO of Solutions Group, Paul Evans, stated, “As we enter a brand new period of the idea following its enlargement from Dubai Marina into Business Bay and Abu Dhabi, It is with, each, pleasure and satisfaction that we rejoice, not solely, a decade of Solutions Group, however the previous seven years of the Asia Asia model turning into a visitor favorite with an beautiful replace, set to launch the model into a brand new league of eating.”
Today, Solutions Group has grown to function 19 venues from six since reopening its doorways post-pandemic in 2021, together with Ula, Lock, Stock and Barrel, En Fuego and STK.
THE DETAILS
Asia Asia Pier 7 has closed its doorways quickly, reopening to the general public on 10 June 2023 because it reveals its new look and menu. Reservations will probably be taken throughout this time for re-opening dates, with brunch nonetheless out there on the 2022-launched Asia Asia Business Bay vacation spot each Friday night.
Restaurant reservations: www.asia-asia.com
The put up THE ICONIC ASIA ASIA REVEALS EVOLUTION OF BRAND PORTFOLIO LOOK, FEEL AND TASTE appeared first on Hotel News ME.
