In the age of apps and algorithms, discovering love has seemingly by no means been simpler. Right? But what should you’re royalty, a real-life model of Audrey Hepburn’s character in Roman Holiday? Head of a world financial institution, with work commitments that demand time spent zigzagging the globe? Or the offspring of a titled household with cultural mores to contemplate? Then discovering somebody to share your life with could be extra complicated.
Enter Gray & Farrar, the luxurious matchmaking firm that advocates face-to-face introductions. “We are not a dating agency,” says managing associate Claire Sweetingham. “We are a matchmaking service that relies on human interaction rather than apps.”
We should not a relationship company—we’re a matchmaking service that depends on human interplay slightly than apps
Based in London’s Mayfair, the corporate presently has 2,000-plus members unfold throughout 23 nations, with nearly all of members aged between 30 and 55, and an equal mixture of women and men. “We are the only business of our kind,” says Sweetingham, whose mom, Virginia Sweetingham, is the founder. “Our clients are a global roaming crowd, many with dual nationalities and cross-cultural upbringings. The common ground is they are all achievers in their own right, with little time to meet someone.”
While enterprise is booming, the character of the business signifies that the higher Gray & Farrar performs, the less shoppers it retains. To assist develop globally, the corporate lately took on managing director Kalina Boyadjiew, its first non-family board member. It is, pardon the pun, a match made in heaven. “My background is in luxury real estate, but there are lots of similarities in matching people and property,” she says.
“I thought this industry was a last resort for people who couldn’t meet anyone, until a three-hour meeting with the family completely changed my view,” she remembers. “Our clients are people at the top of their field, who aren’t prepared to compromise, but lack the most important thing—someone to share their life with. It’s wonderful to make people happy, and I don’t know why I didn’t join something like this 15 years ago!”
My background is in luxurious actual property, however there are many similarities in matching individuals and property.
Gray & Farrar provides three ranges of service: Club, the place members are launched to these already a part of the corporate’s personal community; Custom, which is tailor-made round particular necessities; and Private Commission, the place shoppers, typically within the public eye, liaise one-to-one with Sweetingham.
“We meet each of our clients individually to find out their history and ‘read between the lines’,” she says. “We take into account their personal lives, family, and education before setting up meetings. During the early stages of a romance, we become a confidante to our members, an integral part of their lives.”
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So what makes a superb relationship in line with Gray & Farrar? It’s all about chemistry, aligned values, mutual respect, and the power to be your self. But is there a necessity for an old school idea like matchmaking in a world now accustomed to digital relationship? “Absolutely,” Sweetingham says. “Some of our clients are heirs and heiresses or heads of global companies, so they can’t just sign up to any normal dating site! We offer complete discretion. Of course, the one thing we can’t guarantee is spark.”