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The Facebookification of Instagram


When Facebook made a bid to purchase Instagram in 2012 for a record-setting $1 billion, many individuals thought Mark Zuckerberg was making a mistake.

But buying Instagram turned out to be top-of-the-line tech acquisitions of all time, serving to safe Facebook’s dominance in social media for years to come back. It did that by shortly imprinting its affect on the famously easy photo-sharing app, including new options that helped it develop to greater than 1 billion customers.

This type of change might be controversial, even internally. Case in level: Some early staff resisted eliminating Instagram’s outdated requirement that each picture on the app needed to be square-shaped.

“It sounds so small now, however on the time, it was a sacred cow of the corporate,” stated Instagram co-head of product Ashley Yuki.

Today, Instagram remains to be grappling with the problem of maintaining with its social media competitors — specifically, TikTok — whereas attempting to not lose the unique high quality that made the app particular within the first place.

We discover the altering identification of Instagram for our third episode of the brand new season of Land of the Giants, Vox Media Podcast Network’s award-winning narrative podcast sequence about essentially the most influential tech firms of our time. This season, Recode and The Verge have teamed up over the course of seven episodes to inform the story of Facebook’s journey to changing into Meta, that includes interviews with present and former executives.

Listen to the third episode of Land of the Giants: The Facebook/Meta Disruption, and catch the primary two episodes on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts.

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