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The Download: geothermal energy’s potential, and AR for luxurious jewellery

The Download: geothermal energy’s potential, and AR for luxurious jewellery


In late January, a geothermal energy startup started conducting experiments the place it pumped water deep beneath the desert ground of northern Nevada. 

The outcomes—which MIT Technology Review is reporting solely—recommend that Houston-based Fervo can create versatile geothermal energy vegetation, able to ramping electrical energy output up or down as wanted.

Potentially extra importantly, the system can retailer up vitality for hours and even days and ship it again over comparable intervals, successfully performing as a large and really long-lasting battery. 

There are remaining questions on how properly this methodology will work on bigger scales. But if it succeeds, it might fill a vital hole in as we speak’s grids, making it cheaper and simpler to eradicate greenhouse-gas emissions. Read the full story.

—James Temple

Cartier and Tiffany are moving into AR to promote luxurious to Gen Z

Our senior reporter Tanya Basu just lately tried on a Cartier Tank watch and a slew of Tiffany bracelets, watching the metallic and diamonds shine within the dim mild. It wasn’t at a retailer, although; she was in mattress, barefoot and in sweatpants, utilizing an AR expertise on Snap that permit her see how the jewellery regarded on her wrist.

The Cartier and Tiffany AR campaigns are the newest in a sequence of collaborations Snap is making with manufacturers to get Gen Z to put money into luxurious utilizing digital try-on experiences. There’s proof that, whereas they won’t drive quick purchases, these campaigns can change client attitudes and conduct. Read the full story.

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