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Pentagram Partners Harry Pearce and Jon Marshall have collaborated with Aubrey Powell of Hipgnosis to create a collector’s version field set to have fun Pink Floyd’s fiftieth anniversary of The Dark Side Of The Moon.’ The result’s a shocking limited-edition set, with every of the layers revealing an increasing number of memorabilia. In addition, the packaging system creates a way of discovery, making a extremely participating and memorable unboxing expertise.
With gross sales of over 45 million copies worldwide, ‘The Dark Side Of The Moon’ was Pink Floyd’s eighth studio album. Since it was launched on 1 March 1973, it has gone on to turn into one of the crucial extremely acclaimed and biggest-selling albums of all time.
Pentagram Partners Harry Pearce and Jon Marshall have designed the field set launched by Pink Floyd to have fun the fiftieth anniversary of ‘The Dark Side Of The Moon’. The deluxe collectors’ version additionally features a new hardback ebook designed by Harry Pearce which options images by Jill Furmanovsky, Storm Thorgerson and Aubrey ‘Po’ Powell.
The restricted version field set consists of CD and gatefold vinyl of the brand new 2023 remastered ‘The Dark Side Of The Moon’ studio album and Blu-Ray + DVD audio that includes the unique 5.1 combine and remastered stereo variations. The set additionally consists of an extra new Blu-ray disc of Atmos combine, plus CD and LP of ‘The Dark Side Of The Moon – Live At Wembley Empire Pool, London, 1974’, a 160-page hardback picture ebook, a music ebook, duplicate 7” singles and memorabilia.
The immediately recognisable sleeve for ‘The Dark Side Of The Moon’ was initially designed by Storm Thorgerson of Hipgnosis with illustrations by George Hardie. This iconic prism design was the place to begin for the brand new field set, as Harry Pearce explains: “Picking up on the Hipgnosis theme of historical Egypt and Pyramids I assumed concerning the great sense of discovery that’s constructed into the thought of a nested sarcophagus. The layers and layers reveal memorabilia, and on the centre the unique ‘The Dark Side Of The Moon’ vinyl.”
“For the ‘reside’ album cowl we used Hipgnosis’s unique marked-up paintings. Working with an present design traditional akin to ‘The Dark Side Of The Moon’, it felt wholly improper to create new conceptual imagery. More importantly it was about honouring the unique idea and complementing it with an empathetic framework.”
Hipgnosis’ Aubrey ‘Po’ Powell explains how the collaboration happened: “For the fiftieth Anniversary of Pink Floyd’s ‘The Dark Side Of The Moon’ I wanted a really particular package deal. The acquainted triangular prism picture had run its course over 5 a long time and it was now time to reinvent.”
“I turned to Harry Pearce and Jon Marshall at Pentagram with a quick to create a field, air lock tight and agency, to carry all of the albums, memorabilia, and Blu Rays, nevertheless, the design needed to hark again to one thing of the unique thought”, he provides. “They picked the Egyptian affect of the pyramids and the thought of a Sarcophagus. As you unwrapped the multi-layered packaging, the ultimate delight was the interior gold field containing the primary ‘reside’ vinyl of ‘The Dark Side Of The Moon’.”
Pentagram’s Jon Marshall designed the three-dimensional components of the undertaking, creating the containers which home every of the weather: To create a way of discovery, completely different supplies had been used for every layer of the nested containers, beginning fully black with components of gold being added, resulting in the totally gold field within the center which carries the unique album and new reside album.
This side of the undertaking required nice consideration to element, as Jon explains: “Nesting a number of containers collectively was technically difficult as a number of components had been interconnected and wanted to suit collectively exactly. We didn’t wish to use foam or plastic inserts and solved the design via cardboard engineering with intensive prototyping and sampling, working very intently with Po, the file firm and with the field set producer.”
There are refined references to the pyramids all through the field set, such because the angled cuts on the folder for the poster: “We developed many concepts on the way in which that helped us construct the narrative even when we ultimately dominated them out, akin to together with utilizing a glass prism to recreate the unique album cowl and creating CD instances that might fold into pyramids.”
The Official Pink Floyd fiftieth Anniversary ebook included within the field set is designed by Harry Pearce and revealed by Thames & Hudson. The hardback, album-sized ebook combines hanging layouts with uncommon and unseen photos, together with documentary images taken by Jill Furmanovsky and the Hipgnosis staff throughout Pink Floyd’s album excursions of 1972 to 1975, in addition to photographs of unique album roughs and paintings by Hipgnosis and StormStudios.
Harry Pearce has beforehand labored with Hipgnosis and Pink Floyd on itsrecord label identity and Early Years box set, and located the most recent collaboration equally rewarding: “Working with Po and the staff has been an inspiring journey of discovery and invention,” he provides.
Aubrey Powell agreed: “The course of over a collection of months from a maquette to accomplished drawings and animatics was revelationary and extremely skilled, with Jon manipulating Harry’s inventive concepts into the finished, extremely polished field set. It’s a murals.”
