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Drawing its title from the aztec time period for ‘collective work’, Tequio treasures the fantastic thing about working collectively. Crafted with El Mexicano® Tequilas, This collaboration is a testomony to utilizing the best additive-free tequilas Los Altos de Jalisco has to supply. Tequio is a wonderfully balanced mix of exceptionally clean 100% de agave tequila, glowing water, and probably the most refined trace of lime. It is a definite sipping expertise.
Tequio Tequila Cocktails are the primary canned cocktails to make use of licensed additive-free tequilas and are the primary to supply a 100% agave tequila reposado as the bottom spirit in certainly one of their flagship cocktails, leading to 2022 San Francisco World Spirits Competition gold and silver medals. Tequio was designed in partnership with Neil Riddell of Noun Ventures. As an EVP at Crispin Porter + Bogusky, Neil based and led their Product/Brand Innovation engine, the place they developed many profitable manufacturers within the spirits area together with Angel’s Envy, Papa’s Pilar, and Treaty Oak over the 20+ years he spent there.
Now working aside from CP+B, Neil brings the identical strategy to designing considerate manufacturers throughout varied classes. Neil established a contemporary tackle a conventional geometric sample to construct the visible aesthetic for Tequio’s packaging. Choosing to deal with refined depths, dimension, and using adverse area to benefit from a restricted canvas (12oz aluminum cans). The paintings on every label is a mix of matte and shiny textures, transparencies and opaque paintings to create a multidimensional and texturally stimulating design.
The 4-Packs are designed with a cutout window which permits a view of the cans from exterior of the packaging. Tequio is launching its two flagship cocktails this month: Sparkling Blanco and Sparkling Reposado. Each canned cocktail accommodates solely 100 energy, 0g carbs and 0g sugars. Starting this April, Tequio will likely be out there throughout choose shops in Los Angeles, and may also be shipped to pick out states through their DTC enabled web site (www.drinktequio.com).
