TEALEAVES’ Goji Berry tea packaging is modern in its transformative qualities. Designed by the TEALEAVES In-House Design Team, the tea is held in an unassuming minimalist exterior that opens as much as reveal a vibrant and placing picture of a sundown within the Himalayas the place the tea is sourced and harvested, including a ceremonial really feel to the already ritualistic act of consuming tea.
The ridged high (black with gold foiling) is designed to encapsulate the unfolding insert to create a ritualistic unboxing expertise, revealing the monolithic black tin on the within, which then homes the aromatic goji berry free leaf tea mix. We needed to create a novel unboxing expertise that will “shock and delight” our shoppers. The outer packaging of the folding field is unassuming, a minimalist matte black exterior void of extra info.
The folding field matches flush and the insert is held collectively by the black inflexible field, and upon eradicating the inflexible field, the consumer positive aspects entry to the black cylindrical tin discovered inside. The diecut of the paper insert is impressed by camellia sinensis flower petals, and the consumer is greeted by shiny effervescent paintings punctuated by the placing silhouette of the Himalayan mountains and knowledge associated to the wild grown gob-chis and the story of the ladies who harvest them. The vary of colours on the insert creates a stark distinction to the black cylindrical tin discovered inside.
The use of gold foil and textured black paper create an expensive tactile really feel. The gold foiling carries the custom of the TEALEAVES model ahead, with a full T Logo featured on the highest of the black field, together with the TEALEAVES wordmark on the bottom. This factor of consistency maintains a chronological throughline in TEALEAVES model expression.