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Major participant Disney+ Hotstar continues to guide the Indian market, overpowering Prime Video by 7%. Netflix and Zee5 are tied within the competitors for third place, however the competitors for fifth is much more fierce – with simply 2% separating Voot, JioCinema, SonyLiv, and Alt Balaji.
Market share growth in 2022
Despite its international success, Netflix struggles to safe its shares in India, ending the yr -2% in market share. On the opposite hand, Hotstar continues to show regular progress, growing by an excellent +4% since January.
