Up to 27,000 timber per day are chopped all the way down to make rest room paper.
Reel, the tree-free paper firm makes its merchandise from bamboo, the quickest rising plant on Earth. From rest room rolls to kitchen towels, all the things is gentle, sturdy, and quickly renewable.
Our job? To make Reel’s planet-friendly paper, kid-friendly too.
First, we created Banji, the bamboo lemur – and developed a handful extra loveable characters. Then we wrote about all of them in our storybook, “Banji’s Big Idea”, transporting children to the forests the place they dwell.
As Banji goes in the hunt for one thing to wipe with, dad and mom be taught the impression of their sustainable decisions and youngsters discover out why bamboo is finest.
The enjoyable doesn’t cease on the ultimate web page both. Banji and his associates pop up throughout Reel’s packaging, with a safari themed field and bathroom roll wrappers designed to be colored in. The finish result’s a equipment that educates and entertains: giving grown-ups the instruments to start out conversations and move sustainable habits on; and kids the possibility to find out about sustainability in a means that speaks their very own language.