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Student Week: Vegan Brand Uptoyou! Finds Inspiration From Surf Culture


Created for his or her remaining challenge within the LaBasad Challenging Branding Master’s Degree, Christian Ladarre, Miriam Ortega, and Cristina Iturriaga designed the vegan meals line Uptoyou! The meals’s packaging is all the way down to earth that includes pure colours and an off-the-cuff, relaxed typeface impressed by the surfer tradition. The concept behind the uncomplicated packaging system was for the model to be approachable to all audiences, particularly to these selecting their consuming habits for the setting. The result’s a extremely accessible packaging and branding system.  


Uptoyou! is a model of vegan merchandise created for these imperfect fighters who search to method the veggie world expertise with out giving up the consumption of animal merchandise. Therefore, this model ought to be enticing to all audiences, particularly those that are searching for an actual change in our dedication to the setting. In this manner, a detailed and nice packaging was designed, with daring colours and an aesthetic near the surfer world, reflecting a relaxed, inexperienced and versatile life-style, that exhibits the product and likewise connects its identify with the model itself. (Uptoyou! is our remaining challenge within the LaBasad Challenging Branding grasp’s diploma)

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