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Student Week: Suds Soap Packaging Cleverly Utilizes Typography Inspired By Car Dealership Signage


Mona Monahan’s class challenge required utilizing automotive dealership signage to encourage the packaging design. The result’s a unusual cleaning soap model that makes use of automotive dealership tropes, together with the ever-popular inflatable tube man. Keeping the white wrapping was a considerate alternative because the colourful label and extra detailed sort design creates a definite aesthetic.


For my typography class, every scholar was assigned a distinct sort of low-end, mediocre design type and requested to make use of this design as inspiration for a product’s packaging. I used to be given used automotive dealership signage as my inspiration, and was challenged to create a cleaning soap model based mostly on this id.

I named my model Suds and aimed to develop satirical packages that embody the stereotypical sleazy and pushy traits of a used automotive dealership. I selected the logotype for Suds to be playful, a little bit off-kilter, and quirky. The major colours are harking back to the flashy gross sales indicators, whereas the aromatic scent notes of the dealership are highlighted by way of the illustrations.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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