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Student Week: Outcast Sustainable Seafood Co.’s Lively Design


To carry unpopular but scrumptious fish to the forefront of the market, scholar designer Bethany L. Casarez designed the conceptual model Outcast Sustainable Seafood Company. The model’s packaging is shining and energetic, reflecting the dynamic tradition of fishermen’s quirky attitudes and life. The energetic design feels approachable, inspiring customers to get exterior their consolation zones and take a look at one thing new.


Outcast Sustainable Seafood Company is a branding and packaging idea for U.S.-sourced tinned seafood that includes scrumptious but typically neglected species of fish sometimes thought of bycatch. The model goals to popularize much less acquainted fish in an effort to take stress off overfished species, whereas rising income streams for strained fishermen. The model displays the rebellious vibrant tradition of small fishermen, using quirky fishermen-invented nicknames over scientific names and that includes whimsical illustrations.

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