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Student Week: Gleeem Toothpaste Takes A Whimsical Approach In The Previously Sterile Dental Space


With the purpose to maneuver away from the sterile and medicinal packaging techniques usually seen within the tooth whitening area, pupil designer Aumika Shetty created Gleeeem. The tender and kooky method brings the dental hygiene area a much-needed relaxed aesthetic. With Gleeeem’s brilliant white and playful blue hue, there is a sense of self-care as an alternative of a tough push on the overly-medicinal method that is usually seen. Finally, a non-intimidating dental care model that feels extra like a wellness model.


Gleeeem is a visible id idea for dentist-grade whitening toothpaste. It goals to carry a whimsical refresh to the scientific and repetitive visuals that exist out there for such toothpaste at the moment, with out modifying the traditional type of the prevailing field and tube.

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Editorial photograph
Editorial photograph
Editorial photograph

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