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So You Want To Hire A Photographer To Shoot Your Brand? Here’s What You Need To Know


Finding the precise photographer for a photoshoot can show difficult, particularly with regards to the world of branding. Obviously, you need the shoot to pop and provides your model one thing that visually resonates with shoppers. But there’s one indisputable fact with regards to discovering the precise photographer for capturing a packaging challenge, whether or not it’s a way of life shoot, movement work, or product stills:

An excellent photographer must be a model curator.

Creativity is all about collaboration. There isn’t only one genius bringing a film to life, no lone wolf songwriter fleshing out a traditional album, or a novelist spinning gold at their laptop computer with out an editor at arm’s size—it takes a village.

Every inch of a model’s visible identification has to look on level, whether or not it’s the packaging design, typography, copywriting, or, sure, pictures. Often, our first impression of a model occurs digitally, a la the web and social media, or by means of a industrial. That’s exactly why the visible attraction of a product is paramount, and skilled pictures is important to the method.

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Partners in Crime

“When I discovered meals pictures, that was when a lightweight bulb went off,” explains Michael Maes. The 15-year skilled is the proprietor and founding father of Chicago’s Maes Studio. He’s labored for everybody, from McDonald’s and Jack Daniels to Modelo and Coca-Cola, along with creating among the most mouth-watering meals photographs round. 

“I believe that was due to the collaboration between me, the meals stylist, and the prop stylist, with all three of us jiving collectively to create an important piece. I simply love that collaboration. And whenever you add an artwork director or a designer into the combo, that’s only one extra imaginative and prescient that comes into play. Then, we get to play collectively and provide you with one thing lovely.”

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Ultimately, a photographer wants to have the ability to translate a model’s thought, serving to them with new concepts on how they will deliver their merchandise to life. “You must deliver one thing to the desk,” he says. “You shouldn’t solely deliver your means to gentle or compose a shot, it’s a must to be a associate within the course of.” 

Michael admits that it’s important for any photographer to feed off collaboration, and a model ought to discover somebody who’s each accommodating and needs to be part of a crew.

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Storytelling is Everything

There’s nothing fairly like an excellent picture on Instagram that makes you cease scrolling. That form of tightly composed shot nearly at all times has some storytelling ingredient. When it involves product pictures—whether or not it is for a brand new bourbon or a purposeful wellness beverage—meaning conveying what’s so outstanding concerning the model itself. 

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For Michael, he prides himself on how he brings realism to each shoot. That’s as a result of it creates an approachable identification for any model. Which means it’s OK for manufacturers to get somewhat messy. Cheese can drip and ooze. Heaping piles of components can fall in every single place. Cans and bottles can dribble icy chilly drops accordingly of their icy baths. Those seemingly unintended moments create one thing human and compelling for shoppers. When carried out proper, they will summarize all the pieces a model stands for.

“Having these little bits of issues—like textures and drips and drops—add to that realism,” Michael says. “That’s what makes it really feel welcoming and actual.”

Overall, the perfect product and meals pictures ought to have a timeless really feel, however whenever you embrace these completely happy accidents or human parts, it solely enhances the model and the product itself and turns into one thing tantalizing that people cannot resist.

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Always Prioritize Photography

You know whenever you’re a foul picture. 

Technically talking, you may not be capable to say what’s unsuitable particularly, however you realize the lighting is off or the meals appears to be like as flat and plastic as curler skating rink pizza. And that is one thing that’s occurred to many manufacturers, significantly start-ups. Maybe they relied on a pal with a elaborate digicam that’s simply beginning out, and so they’re getting an excellent deal as a result of that’s what they will afford. Or perhaps they’re hoping—fingers crossed—{that a} render of a floating can will assist promote their model. 

The level is, don’t do this.

“Good pictures holds up whenever you do it proper,” Michael admits. 

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Photography is at all times a important funding for each legacy and younger manufacturers, and also you desire a expert hand that will help you navigate the ins and outs of a shoot. The Maes Studio, positioned within the coronary heart of the West Loop Chicago restaurant district, is over 6,000 sq. toes, with a full industrial kitchen and two capturing areas. He additionally has skilled meals and prop stylists on his crew, along with a handful of different assistants making certain they will deliver a inventive director’s imaginative and prescient to life, using among the greatest from Chicago’s pictures scene. Sure, you possibly can pretend it with digital renders, nevertheless it received’t have the identical gravitas or authenticity as the actual factor. Plus, shoppers will know when it’s lower than par.

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Not solely will an excellent picture shoot assist set your model aside, however it may well additionally give you sufficient content material for a yr for a number of campaigns, whether or not it’s for print or social, and that’s important for a model simply getting began out that is seeking extra funding or perhaps a legacy model introducing a brand new providing and looking for an viewers.

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We’re nonetheless very a lot residing in a world the place content material is king. And when searching for your ultimate photographer, you desire a studio that may characterize the perfect components of your merchandise, nearly like an envoy. Someone who can get beneath the pores and skin of a model and make its visible attributes sing with a crew that may deliver a shoot to life.

 “Don’t accept fairly good. You need nice,” says Michael. “That’s what you’re at all times capturing for.”


Go here to learn more about Maes Studio!

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