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Snoop Dogg And Master P Announce Broadus Foods, Unveil ‘Snoop Loopz’ Cereal


Hip-hop legends Snoop Dogg and Master P have unveiled a brand new CPG firm known as Broadus Foods. 

The vary, which makes use of Snoop’s actual final identify, launches with breakfast staples like pancake combine, maple syrup, grits, and oatmeal beneath the Mama Snoop model and Snoop Loopz breakfast cereal. Broadus Foods goals to encourage variety within the trade and provides again to communities by supporting charities like Door of Hope, a non-profit addressing the unhoused disaster in Los Angeles.

Mama Snoop is impressed by the “Gin and Juice” artist’s late mom, Beverly Tate. Mama Snoop’s brand and packaging characteristic a portrait of Tate framed in purple and gold. The remainder of the packaging makes use of totally different shades of blue on the field, maybe a nod to Snoop’s crip affiliation. Classic touches like meals pictures additionally get utilized on Mama Snoop packaging. The gentle bursts used all through the packaging give the packaging some further bling.

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Snoop Loopz additionally follows breakfast cereal conference with a furry, smiling mascot behind a large bowl of sugary cereal. Cereal Loops fall from the sky, with gentle bursts generously used all through the design. The again of the cereal field options video games and affirmations like “Don’t rely the times, make the times rely,” and “Your superpower is you.” The entrance of the field proclaims “extra marshmallows” however doesn’t say in comparison with what, neither is it clear which cereal bits are marshmallows and which get made utilizing grain.

On an Instagram publish sharing the brand new Snoop Loopz, Master P said, “We’re taking on the breakfast sport. When we are saying extra marshmallows, we imply you will not must go on a treasure hunt in search of marshmallows in Snoop Loopz. We obtained the hookup! Our cereal is gluten-free. Also, look out for the brand new Honey Oat taste coming quickly!”

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“The extra we make, the extra we give. They cannot beat us, so they could as nicely be a part of us. We are including variety to the grocery shops whereas educating our individuals on financial empowerment on the identical time,” Master P added.

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Snoop Dogg and Master P are not any strangers to food-related ventures. Snoop and longtime pal Martha Stewart host Martha & Snoop’s Potluck Party Challenge on community VH1 and is the writer of From Crook to Cook, a hip-hop cookbook. Master P is energetic in a number of meals initiatives, together with Snow Cones, Soldier Snacks, and Claudeos, named after his grandfather.


Images courtesy of Broadus Foods.



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