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Silicon Valley marketing campaign set to advertise UK’s trillion-dollar tech sector

Silicon Valley marketing campaign set to advertise UK’s trillion-dollar tech sector


A brand new Silicon Valley marketing campaign has been launched to drive funding into the UK’s trillion-dollar tech sector to gas rising applied sciences and financial development, amid the UK’s plans to spice up R&D spend to £20 billion in 2024.

Last 12 months, the UK proved itself to be a tech superpower because it turned the third nation on the earth to realize a tech sector valued at one trillion {dollars}, alongside the US and China, with 162 ‘tech Unicorns’ valued at greater than $1 billion, greater than Germany, France and Sweden mixed.

Government analysis means that lots of Silicon Valley’s prime tech consultants should not conscious of the UK’s world-leading strengths and this marketing campaign hopes to advertise the UK sector’s agile regulation and world-class expertise by way of focused LinkedIn and digital show advertisements, a content material partnership with TechCrunch in addition to a brief movie by Stephen Fry.

The marketing campaign is being supported by a number of UK tech unicorns Darktrace, Deepmind, Revolut and Matillion, with plans to ask US tech leaders to the UK for London Tech Week, additional highlighting the federal government’s robust assist for UK tech.

Khalid Talukder, co-founder of DKK Partners, commented: “The UK’s expertise sector has confirmed itself to be a profitable world powerhouse over the previous few years and must be considered as a number one hub to spend money on by Silicon Valley. It is unbelievable to see the federal government exhibiting continued assist in direction of the thriving companies which are serving to the nation’s financial system to get better and develop. Overseas investments and expansions are a superb solution to promote development and usher in income, offering elevated alternative for the UK to cement its world place by reaching new markets and gaining new, world-class affect and talent.”

“For the FinTech business, big alternatives lay throughout the funds and FX companies area as they allow worldwide commerce, quicker funds and can enable firms to spice up their productiveness. The UK has all the time prided itself on being a monetary hub, and now, the booming alternatives inside FinTech should be capitalised upon and the federal government assist and promotional actions abroad will assist to this sector obtain its potential” Talukder added.

Technology Secretary Michelle Donelan stated: “The UK has one of many prime tech sectors on the earth with a valuation of greater than a trillion {dollars}. It’s various, resilient, and continues to develop at speedy tempo with probably the most enterprise capital funding in Europe. The objective of this marketing campaign is to draw as a lot collaboration and funding as we will from Silicon Valley.”

“The formation of the Department for Science, Innovation and Technology, exhibits buyers and entrepreneurs that the UK is extra devoted than ever to forming a tech sector that’s pro-innovation, pro-talent and pro-growth. Our dedication for R&D spending to be £20 billion a 12 months by 2024 drives ahead the federal government’s ambitions for the UK to be a science and tech superpower.”

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