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Shake ‘N Bake’s Latest Packaging Update is the Best Thing To Happen To Brand Since ‘Talladega Nights’


In 1965, General Foods launched Shake ‘N Bake, a breading and seasoning which included a shaker bag that promised to ship Southern-style fried crispiness and juiciness from the oven, a neater and more healthy different to deep frying. Consumers merely moisten the skin of the meat after which place it in a shaker bag to coat it with the seasoned breading.

But Shake ‘N Bake, now part of the Kraft Heinz model portfolio, has developed with the instances. In a big replace to the 57-year-old product, Shake ‘N Bake will take away the shaker bag from the packaging. Now, the model is encouraging Shake ‘N Bake followers to be extra eco-conscious and use a refillable shaker vessel in its stead. 

According to Shake N’ Bake, the change is a part of a broader initiative by Kraft Heinz to make all packaging recyclable, reusable, or compostable by 2025. By eliminating the shaker baggage from Shake ‘N Bake merchandise, 900,000 kilos of plastic waste is averted, based on Kraft Heinz.

“As a household staple for over 50 years, we’re proud to evolve with the world round us, ushering in a brand new effort to assist our model—and our followers—take steps towards a extra sustainable future,” stated Brianna Galvin, model manager of Shake ‘N Bake, in a press launch. “While the ‘shaker’ bag is a vital a part of our legacy, our product is simply as efficient and scrumptious with out the plastic waste, and we’re excited for all the nice to come back from this easy but efficient packaging change.”

By eradicating all that plastic from its packaging, Shake ‘N Bake nailed it like a split hog.


Image courtesy of Kraft Heinz. Also, if you are going to use a Ziploc bag for that Shake N’ Bake, attempt to reuse them a number of instances earlier than chucking them.

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