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SCCG CEO: Africa Betting Revenue to Hit $3.15bn by 2025


VSO News has spoken with SCCG Management CEO Stephen A. Crystal, who asserts that the playing market of Africa is the place to be for formidable operators.

The subsequent huge factor

While many throughout the {industry} may not know a lot in regards to the market, African gaming is on an upwards trajectory. Fueled by COVID-19 lockdowns, the sector has grown significantly over the previous two years, and consultants don’t anticipate this progress to decelerate anytime quickly.

will give attention to the expansion of gaming and that iGaming

In mild of the elevated curiosity in Africa from international operators, US-based gaming consultancy agency SCCG Management has simply introduced a partnership with Genius Gaming Consult (GGC) on the continent. The new companions will give attention to the expansion of gaming and that iGaming in Africa at a B2B stage.

VegasSlotsOnline News has spoken completely with SCCG CEO Stephen A. Crystal to get his perception into the fast-growing African market.

Congratulations on the brand new Africa partnership. How vital is that this milestone for SCCG Management?

We are consistently trying to develop our world presence and Africa is an up-and-coming market with loads of alternative within the gaming {industry}. We are very excited to make the most of our industry-leading assets as we enterprise into the continent.

Has it been a troublesome journey to get thus far?

With workplaces in 9 international locations, we’ve grown accustomed to working and adapting to worldwide markets. Nothing is straightforward on this {industry} however we’re desperate to hit the bottom working and develop throughout the African gaming area.

Can you clarify a bit in regards to the present on line casino and that iGaming panorama on the continent?

Sports betting dominates the iGaming {industry} in most international locations in Africa. However, constantly rising web and cell phone penetration that got here on account of compelled lockdowns in the course of the COVID-19 outbreak has led to large progress in on-line casinos as effectively.

Multiple Tier 1 consulting corporations like PWC, EY, and Deloitte point out that by 2025 Africa’s sports activities betting income will attain $3.15bn with key main markets being Nigeria, South Africa, Uganda, Kenya, Ghana, Zambia, Ethiopia, and the Democratic Republic of Congo (DRC).

over 12 on-line casinos in every of the important thing gaming markets

The pattern of land-based casinos can be overwhelming within the African continent with South Africa the main market. It can be probably the most developed and trending financial system in Africa. There are no less than 5 land-based casinos and over 12 on-line casinos in every of the important thing gaming markets in Africa producing greater than $90bn per yr.

We will convey to mild all elements of every of the markets in our weekly newsletters and weekly TV broadcasts which is able to embody statistics about every of the important thing market’s gaming sides. Among different issues, our free weekly pattern reviews will embody estimated market dimension, obstacles to entry, taxation framework, and licensing necessities and prices.

On that topic, how troublesome is the licensing course of for betting, iGaming, and on line casino operators hoping to enter the market?

License utility and acquisition is one in every of GGC’s key companies and collectively we have now a mixed expertise, experience, and information of over 35 years along with contacts and connections throughout all key gaming markets in Africa.

It’s secure to say that licensing differs per market. The majority of the important thing gaming markets in Africa have our bodies that regulate, handle and accumulate taxes from the {industry} on behalf of their authorities. It’s simpler to accumulate sports activities betting licenses, on-line on line casino licenses, and Street slots licenses in comparison with land-based on line casino ones. However, it’s clearly very possible as along with GGC we have now acquired a number of licenses for various operators in several areas.

Does it seem like the market will develop a lot within the close to future?

Yes, undoubtedly and actually, the unprecedented outbreak of COVID-19 largely contributed to the great progress of each web and cell phone penetration throughout key gaming markets like Kenya, Zambia, South Africa, Nigeria, Ghana, Egypt, the DRC, and Ethiopia.

huge European and UK operators are increasing into the area

This anticipated constant future progress explains why huge European and UK operators are increasing into the area, together with 888, Betfred, Betway, Novomatic, and Admiralbet. We are decided to convey many different key gamers to the area too.

How can SCCG Management assist corporations capitalize on the potential of Africa?

SCCG Management will help with the B2B enterprise improvement of African markets with our community of US, EU, and Asian purchasers. We may even help GGC with their analysis reviews on African markets, and licensing help in regulated African markets.

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