SAWAI’s Nonchalant Yet Elegant Packaging Experience

Chai spiced rum has a sure aura that strikes with a releasing nonchalance, a delicateness that does not go unnoticed. SAWAI is a spiced rum model with packaging superbly reflecting the power of the libation. The packaging, designed by Studio DRAMA, creates an elegantly decadent packaging system reflective of Indian and Caribbean aesthetics with a minimalistic standpoint.

SAWAI is a brand new chai-spiced rum model, crafted utilizing all-natural elements, and distilled in small batches to make sure a novel style and superior high quality.

Chai Tea is a household favorite inside Indian/South Asian communities and is historically made up of black tea and a mix of spices. It has a daring tea flavour with candy and spicy hints. Many of the botanicals are already historically related to spiced rum—so including the tea and extra spices make for a well-known but distinctive expertise.

A title of honour used within the Indian subcontinent—Sawai (???? in Hindi) actually interprets to 1¼ of a mean individual’s value—setting a excessive normal for the standard of the product itself. Boasting a balanced flavour with the refined intricacies of cinnamon, clove, star anise for heat, and inexperienced cardamom for spice. It additional infuses with earthy undertones of ethically sourced Assam tea. The result’s a uniquely complicated spiced rum that pays homage to the tea-farming communities within the Assam area of India.


Studio DRAMA was challenged with making a label, packaging design and model that will attraction to a quickly rising rum market. SAWAI’s literal that means of 1¼ impressed the ensuing packaging design and identification for the model. With a label that makes use of the semiotic energy of a circle with a wedge-like ‘quarter’ form for secondary data.

Borrowing visible cues from India and the Caribbean, Studio DRAMA created an genuine, and splendid packaging expertise. A wealthy color palette balances evocative ingredient tales and mouth-watering drink imagery.

The playful visible language of stamps takes inspiration from the graphics discovered on nineteenth Century tea chests and rum barrels. These sorts of stamps had been typically used as an indication of high quality assurance or product origin. This equally impressed the typographic story, a slab serif that had equal quantities of authority and authenticity. For Hindi translations – a modular-style, Devanagari script with broad-edged pen like traits was utilized to enhance the first slab-serif typeface.




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