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Sadiaa Black Beauty Guide Launches ‘National Black Beauty Week,’ August 21-27


National Black Beauty Week, August 21-27

“National Black Beauty Week represents a centered alternative to (re)outline our perceptions and celebration of Black magnificence. It can also be a call-to-action for the wonder world to maneuver towards precise fairness and illustration by normalizing, as an alternative of ‘othering,’ Black magnificence.”

Sadiaa Black Beauty Guide, the premier listing and information platform that includes Black-owned magnificence manufacturers, has declared the third full week of August as National Black Beauty Week. The inaugural celebration will happen August 21-27, 2022, and is designed to assist change how the world sees, celebrates, and experiences Black magnificence.

Black customers — girls, specifically — outspend different demographics in magnificence merchandise by almost 20% and drive markets and developments as loyal customers who’re keen to spend prime greenback to feed their magnificence fixes.

Those loyal customers are additionally the least thought-about and the least seen, with a constant lack of entry to advertising and marketing, funding, assets, product decisions, and providers. In addition, Black women and girls proceed to expertise race-based discrimination in opposition to their hair, facial options, and bodily attributes.

The disparities lengthen to the enterprise aspect, as properly. While Blacks make up 14% of the U.S. inhabitants, solely 2.5% of magnificence manufacturers are Black-owned, solely 5% of all magnificence staff are Black, and simply 2% of complete promoting {dollars} go to Black publishers with various audiences.

“Black shopping for energy and affect don’t correlate with how we expertise magnificence and are perceived within the magnificence business — whether or not as customers or model house owners,” says Stephenetta (isis) Harmon, founder and EIC, Sadiaa.

“While a lot has progressed over the previous decade, there may be nonetheless a lot to do,” continued Harmon. “National Black Beauty Week represents a centered alternative to (re)outline our perceptions and celebration of Black magnificence. It can also be a call-to-action for the wonder world to maneuver towards precise fairness and illustration by normalizing, as an alternative of ‘othering,’ Black magnificence.”

Sadiaa will host digital and dwell occasions and activations to rejoice the week, together with:

  • “ABCs of Black Beauty” — Sun., August 21 —Social media activation to kick-off celebration of Black magnificence tradition via curated content material and “flash playing cards.
  • “(Re)defining & Celebrating Black Beauty” — Mon., August 22 @ 6 pm CT —Virtual city corridor that includes A’Lelia Bundles, the great-great-granddaughter of entrepreneur Madam C. J. Walker and model historian for MADAM by Madam C. J. Walker; Keya Neal, founder, Texture vs Race; and Corey Huggins, founder and world CEO, Ready To Beauty
  • “Breaking Beauty Boundaries” — Thurs, August 25 at 6 pm CT—Virtual popstar eyeamki has been tapped to function the inaugural National Black Beauty Week ambassador and take part in a particular dwell stream.
  • “Black Beauty Room & Awards”— Saturday, August 27 @ 1-4 pm CT— Sponsored by Legacy West, this occasion will honor Texas’ Black magnificence entrepreneurs and visionaries who’ve helped influence Black magnificence tradition on a nationwide scale. Honorees embody CURLS founder Mahisha Dellinger; celeb hairstylist Jonathan Wright; pure hair pioneer Isis Brantley; Beauty System Group at Sally Beauty Group Vice President April Holt; and Nu Standard founder Autumn Yarbrough.


For extra info on the week’s occasions and for tactics for people and corporations to look at National Black Beauty Week, go to blackbeautyweek.com.

ABOUT SADIAA

Sadiaa Black Beauty Guide is your passport to Black magnificence. It is a 360-degree Black magnificence ecosystem that includes the U.S.’ premier searchable listing of Black-owned manufacturers, together with information, assets, interviews, and extra. Founded by Stephenetta (isis) Harmon, a Black magnificence editor and developer, its mission is to amplify the voices of Black magnificence manufacturers and entrepreneurs whereas centering Black magnificence tradition and shopping for energy. Sadiaa affords free and paid listing listings, in addition to promoting choices, and entry to BlackBeautyWire.com, a press launch service. Sadiaa additionally hosts the web sequence, “The Business Of Black Beauty,” together with mixers, bazaars, and different experiences to attach, educate and empower magnificence entrepreneurs. For extra info, go to sadiaa.com.

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