Rotkäppchen-Mumm and Botter Mondodelvino Launch Doppio Passo Primitivo within the US, a Top Brand within the European Market

Rotkäppchen-Mumm – Germany’s market chief within the glowing Wine, branded Wine and Spirits sector – and Botter Mondodelvino – Italy’s largest personal wine group when it comes to income – are thrilled to announce the 2022 launch of their joint-venture mission Doppio Passo Primitivo within the US market, after launching a profitable market take a look at in Georgia and Colorado.

The Doppio Passo model comes with a narrative of nice success in Europe: in solely 5 years, from 2016 to 2021, the model elevated gross sales by 660%, reaching 2.6 million circumstances per 12 months. The record-breaking development demonstrates the essential position that Rotkäppchen-Mumm – whose annual income is over 1 billion Euros – has performed in creating the Primitivo class in Europe and growing the joy surrounding Puglia’s native grape.

The launch of one of many greatest Europe’s Reds in Georgia and Colorado that started this May, has proven very optimistic responses from retailers in each markets, with ongoing packages deliberate by way of the top of the 12 months. This preliminary success has paved the best way for the growth to further states in 2023, implementing a long-term development plan for the model.

This 100% Primitivo wine – the equal varietal of Zinfandel – comes from the luxurious countryside of the Puglia area within the South of Italy, the place the grapes discover their good habitat. It has been produced from grapes that got here from a “double harvest,” a mixture of much less ripe and extra ripe grapes picked at two completely different occasions throughout the harvest. Soft, full and exceptionally full-bodied, with an intriguing bouquet that reveals notes of blackberries and cherries, Doppio Passo pairs completely with on a regular basis dishes like pizza, pasta and grilled meats – bringing a lot of the Apulian custom to the desk.

“Many drinkers within the US are acquainted with the famend selection Zinfandel. With the launch of Doppio Passo, we wish to present customers with a brand new various and allow them to develop into acquainted with Primitivo grapes, discovering one of the crucial standard grapes within the Puglia area. Our aim is to introduce the Primitivo class to the US market and replicate the success Doppio Passo is having in Europe, the place customers take pleasure in its versatility and easy-drinking model.” mentioned Steve Economos, CEO and Owner of Eagle Rock Distributing Company.

Doppio Passo primitivo is on the market at a prompt retail value of $17.99, imported by Park Street Imports and distributed through Eagle Rock Distributing Company.

Discover extra about Doppio Passo here

About Rotkäppchen-Mumm

Since it was based in 1856, the corporate has stood for a steadily rising vary of valued manufacturers and product improvements. The primary within the German glowing wine, model wine and spirits market combines a various choice from its personal manufacturing with a distribution vary of over 200 worldwide premium merchandise. As a driving drive out there, the group depends on prime quality requirements, trade experience and a focused alignment of its vary with client wants. The most profitable manufacturers from Rotkäppchen-Mumm embody Rotkäppchen, Mumm, Geldermann, Ruggeri Prosecco DOCG, Doppio Passo and Echter Nordhäuser. In 2021, the corporate with its 9 areas achieved a complete turnover of 1.2 billion euros.

About Botter Mondodelvino

Botter Mondodelvino is a brand born in 2021 from the union of two of the most important personal firms of Italian wine: Botter S.p.A and MGM Mondodelvino S.p.a.

Botter S.P.A. was based in 1928 by Carlo Botter in Fossalta di Piave, a small city north of Venice. The firm has a diversified portfolio that features wines from 12 completely different Italian areas, from north to south, nonetheless and glowing. With over 110 million bottles produced in 2021, distribution in over 80 nations, and annual income of €285 million, Botter S.P.A is without doubt one of the largest wine producers and the main exporter of Italian wine. Doppio Passo is without doubt one of the most profitable manufacturers born inside Botter’s portfolio.

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