Rotana appoints new Vice President of Brand Performance and reinforces its Franchise construction

Frédéric Savoye as Vice President of Brand Performance

Rotana, one of many main resort administration firms within the area with over 100 properties throughout the Middle East, Africa, Eastern Europe and Turkey, introduced the appointment of Frédéric Savoye as Vice President of Brand Performance and Victor de Vries as Vice President Franchise Strategy.

As the group pursues its aggressive growth plans, overseeing business efficiency and rising its franchise operations, each stay important for Rotana’s growth methods and a key focus space for the upcoming years.

Bringing with him a wealth of data and in depth expertise within the hospitality business, Savoye will oversee the manufacturers’ gross sales processes along with managing and executing business plans throughout new and current markets.

Commenting on the announcement, Guy Hutchinson, President & CEO of Rotana, stated: “Frédéric brings with him over a decade of data and deep-rooted expertise throughout worldwide resort chains within the area. He will even play a vital function in maximising the corporate’s profitability in step with our company imaginative and prescient and the evolving regional markets.”

Savoye is handed over the duty from Victor de Vries who takes on the function of Vice President of Franchise Strategy. In his new function, De Vries will lead and advance the engagement with current franchise companions, optimising the worth from the partnerships in addition to help the event workforce to establish and convert new franchise alternatives.

“Victor’s new function will help an elevated focus to reinforce our present franchise partnerships in addition to faucet into new markets and property sorts. I’m constructive the brand new management modifications will allow us to proceed increasing and strategically pursue our business objectives,” added Hutchinson.




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